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Knowledge Base Software

Enable customers to get answers quickly with a searchable knowledge base built from common support questions.

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  • Create self-serve help articles in multiple languages that are optimized for search

  • Make it easy to browse knowledge base articles by topic

  • Improve knowledge base content and fill gaps with AI-powered insights

Empower your customers to find the answers they need.

Give your customers the ability to self-serve with a knowledge base that provides instant solutions to their challenges and questions. HubSpot’s AI-powered knowledge base enables customers to easily search for articles based on topic, whether they’re on mobile or desktop, in their preferred language. With native integrations to your support tools and multi-language publishing capabilities, you can serve global customers while connecting knowledge gaps to your development workflow through tools like Jira. You’ll also get recommendations and insights about which articles you should create. That means you can empower customers while giving your support team time back to focus on complex issues.

  1. Build a unique library of help articles.

    Turn customers' most frequently asked support questions into a comprehensive, search-optimized knowledge base. Customize the look and feel of your knowledge base with HubSpot's CMS tools, collaborate with your team through comments and approvals, and create content faster with AI assistance from Breeze Copilot (beta). Available exclusively in Professional and Enterprise Service Hub tiers, advanced features include multi-language article management and API integrations for automated content workflows.

  2. Improve efficiency across your customer support team.

    Improve your customer support team’s efficiency and productivity by eliminating repetitive questions. HubSpot's Smart CRM tracks which knowledge base articles have already been seen by customers, preventing redundant information sharing. Integration with Slack and other communication tools ensures your team stays informed about knowledge gaps, while multi-language support helps global teams collaborate effectively. Plus, your knowledge base serves as a quick reference tool for your team, helping them instantly find answers to unfamiliar questions.

  3. Measure, improve, and evolve your knowledge base.

    It’s not enough to simply create several help articles and hope they meet the needs of your customers. Use HubSpot’s built-in reporting dashboard to measure the impact of your articles and improve your knowledge base over time. Analytics track performance across different languages and regions, while API connections allow custom reporting integrations with your business intelligence tools. Within your dashboard, you can easily clone knowledge base articles, add custom filters, and uncover content gaps. Use these insights to build out a more robust and comprehensive knowledge base for your customers.

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Frequently Asked Questions

Knowledge base software is a centralized platform that organizes your company's information, documentation, and FAQs in a searchable format. HubSpot's knowledge base software lets you create a self-service help center where customers can find answers to common questions without contacting support. It works by allowing you to create, organize, and publish articles that customers can search and browse through an intuitive interface.

Yes, HubSpot's knowledge base software includes built-in analytics to measure effectiveness. You can track metrics like most-viewed articles, search terms with no results, feedback ratings on articles, resolution rates, and time saved for your support team. These insights help you continuously improve your knowledge base by identifying content gaps and optimizing existing articles based on actual customer usage patterns.

Using knowledge base software significantly reduces support ticket volume by enabling customer self-service. Benefits include 24/7 customer support without additional staffing costs, consistent answers to common questions, reduced repetitive inquiries for your support team, improved customer satisfaction through immediate answers, and valuable analytics on customer questions that can inform product improvements.

HubSpot's knowledge base software is designed for easy setup with no technical expertise required. The intuitive editor lets you create and format articles with drag-and-drop simplicity. You can organize content with categories and subcategories, add search functionality, customize the design to match your brand, and publish your knowledge base with just a few clicks. The platform also includes templates to help you get started quickly.

HubSpot’s knowledge base software is available in premium editions of Service Hub.

Professional tier provides essential knowledge base features including multi-language support and core integrations, while Enterprise tier adds advanced customization, API access, and enhanced analytics for large-scale global deployments.

HubSpot's knowledge base software integrates seamlessly with your existing support and development tools. Native integrations include Jira for tracking content requests from development teams, Slack for team notifications about knowledge gaps, and various CMS platforms for content migration. The open API allows custom integrations with translation services, content management systems, and business intelligence tools. Integration with HubSpot's Smart CRM means customer interactions automatically inform knowledge base improvements, while webhook connections enable automated workflows when new articles are published or updated. These integrations ensure your knowledge base stays current and connected to your entire customer support ecosystem.

Yes, HubSpot's knowledge base software provides comprehensive multi-language support for global organizations. You can create and publish articles in Spanish, Italian, and dozens of other languages, with proper formatting and search functionality maintained across all language versions. The platform supports language-specific URL structures, automatic language detection based on browser settings, and manual language selection for users. Content can be organized by language with shared categorization systems, making it easy to maintain consistency across different language versions. Advanced language management features in Enterprise tier include automated translation workflow integrations and language-specific analytics to track performance across different markets.


Knowledge base software is a premium feature available exclusively in Service Hub Professional and Enterprise tiers. Professional tier includes essential knowledge base capabilities: unlimited article creation, search functionality, basic analytics, customizable design, and multi-language support. It also includes standard integrations and collaboration tools for content approval workflows. 

Enterprise tier adds advanced features like custom domain hosting, advanced analytics with detailed reporting, API access for custom integrations, enhanced multi-language management, priority technical support, and advanced customization options. Both tiers include the AI-powered content recommendations and CRM integration that make HubSpot's knowledge base uniquely powerful. Knowledge base functionality is not available in the free or Starter tiers, as it requires the advanced content management and analytics capabilities of higher-tier subscriptions.