Knowledge Base Software

Make it easy for customers to find the information they need so your team can spend less time answering common questions, and more time helping customers succeed.

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Help Customers Help Themselves

Build a powerful knowledge base of information so customers can get answers faster.

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See how HubSpot’s customer service software can help you turn customers into promoters.

Enable customers to find the help they need, and reduce your number of support requests.

  1. Live Article view HubSpot Knowledge Base

    Build a library of help articles so customers can help themselves.

    Turn customers’ most frequently asked support questions and tickets into a search optimized knowledge base of help articles and documentation.

    Customize the look and feel of your knowledge base to match your brand, organize your articles into categories to make browsing a breeze, and preview how they look on different devices.

    When your customers inevitably turn to Google for help, your knowledge base articles come structured to rank well in search, helping them quickly and easily find the answers they’re looking for.

  2. SvH-2

    Improve the efficiency of your support team.

    Watch your support team’s productivity skyrocket when they stop wasting time answering repetitive questions and can focus on unique support cases.

    And with your knowledge base doubling as a handy customer service reference, your team will also spend less time hunting down answers to questions they may not know.

    Because HubSpot’s free CRM automatically records which help articles customers have viewed, your team will avoid sending customers duplicate content, eliminating time spent on back-and-forth conversations.

  3. Insights home HubSpot Knowledge Base

    Track the impact and usage of your knowledge base.

    It’s not enough to create articles and hope they help. Use the built-in reporting dashboard to measure the impact of your pages and improve your knowledge base over time.

    See usage data and customer feedback on your knowledge base articles so you can improve your help documentation.

    Tap into search analytics to learn what customers are looking for and identify gaps in your knowledge base. Then use those insights to create missing content and evolve your knowledge base into a more comprehensive customer service resource — for both your customers and your team.

Customer Service Software That Puts The Customer First


Manage 1-to-1 customer communications at scale through a universal, collaborative, inbox that aggregates customer emails, chats, and more — and is accessible to your entire team.


Log customer issues as tickets that can be assigned to members of your team, organized and prioritized, and tracked in a central location.


Get a pulse on customer happiness, and deploy surveys to gather feedback that can be used to build a better customer experience.

Automation & Routing

Automate your customer service processes with ticket routing, escalation, and task creation. Use feedback responses to kick off automated customer marketing emails or internal notifications to your team.

Knowledge Base

Turn your customers’ most frequently asked support questions and tickets into a robust, optimized knowledge base of help articles and documentation that’s indexed in search engines.

Team Email

Create team-wide email aliases that automatically turn incoming emails into tickets or get routed to your conversations dashboard.

Live Chat

Engage in contextual, personalized customer service conversations with your customers in real time on your website.

Conversational Bots

Use bots to improve live chat efficiencies and scale 1-to-1 communications by routing customers to relevant help documentation, the appropriate chat agent, and more.


Measure the impact of your customer service efforts with built-in reporting tools that track knowledge base usage data, ticket volume and response time, customer feedback, and more.


Meet and exceed your customers expectations with transparency about your team’s availability. Set working hours, include automation, and report on attainment.

Customer Portal

Empower your customers to gain ownership over their experience with a secure customer portal.

Mobile Inbox

Stay productive on the go with the tools you need to collaborate and deliver support efficiently.

Start turning customers into promoters.

Use HubSpot’s customer service software to connect with customers, and grow through their success.

See how you can use Service Hub to build a modern customer support system.