DocPlanner is a marketplace for patients searching for doctors in their locality. The team at DocPlanner already had some inbound marketing activities in place but needed the right software to execute their strategy more effectively and efficiently. DocPlanner evaluated a number of solutions before choosing HubSpot for it's all-in-one functionality, scalability and ease of use.
DocPlanner is the leading European healthcare discovery and appointment booking startup. Every month, over seven million patients visit DocPlanner and search through over 1.4 million listed medical professionals. DocPlanner’s cloud-based appointment calendar allows patients to make a booking with 3 clicks and sends them reminders of impending visits. DocPlanner is based in Warsaw, Poland.
The team at DocPlanner knew their business was inherently suited to an inbound marketing strategy as they had a new product offering but needed to educate their target audience on the value of this product in order to generate interest and convert that interest into active users.
Prior to HubSpot, the team were using another solution provider to execute on their marketing strategy but it didn't offer the scalability they needed to meet their expansion goals and manage multi-language marketing activities.
Mateusz Jachna, Product Manager at DocPlanner, explains "With HubSpot we can enter a new market very quickly as we already have all the templates, we just clone them and translate the content. It's very powerful because it allows us to reduce the work effort and ensure everything is very cohesive."
Mateusz loves HubSpot's smart content features, He says, "There are a lot of options for segmentation and the smart features helps create content tailored to you audience. It makes people feel this content is for them."
DocPlanner is now delivering impactful inbound marketing that has supported their growth in markets and plans on increasing that even further as they continue to expand in 2016.
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