Content Strategy Tool

Introducing HubSpot Content Strategy, a new tool to help you discover and validate topics to write about that match the way people now search and buy.

Get Content Right. Not Just Done.

HubSpot's Content Strategy tool helps you discover, validate, and execute on content that generates results. No more wasting time on outdated strategies that don't work, HubSpot's Content Strategy tool helps you get content right. Now in beta.

  1. Discover-Content-Ideas.png

    Discover Topics to Own

    Search has moved beyond keywords. Clusters of content organized under a topic now define your influence in the eyes of search engines. With HubSpot's Content Strategy tool you can easily identify topics to go after based on their relevance, competition, and popularity.

  2. Content-Idea-Validation.png

    Validate Your Ideas

    Before you start writing, discover what topics will work and help generate traffic and leads. No more wasting time on content that doesn't work. Simply enter the topic you want to write about and we'll do all the research.

  3. Measure-Topic-Clusters.png

    See Which Topics Work, and Which Don't

    Measure overall topic clusters to see what content is driving leads, and prioritize your team behind what is working. Start new topic clusters to expand your influence in areas important to you, and your customers.

Frequently Asked Questions

  • Search engines have evolved significantly over the past few years. Simultaneously, individuals are now using longer-tail searches. As a result search has moved beyond just keywords and focuses on topics overall. Creating content around topic areas helps create your area of influence and attract customers.
  • Your core topic should be highly relevant to your business and should be a head-tail term. For example, at HubSpot a core topic could be "inbound marketing." Sub-topics are longer-tail queries that should be focused around questions your buyers are asking.

  • Each sub-topic should link back to your core topic. This gives a clear hierarchy to search engines crawling your site, and also delivers some authority from initial backlinks.
  • Yes! Ideally your core topic is the authoritative source on the chosen topic. For example, here is a HubSpot page on Follow-Up Email. At the bottom of that page you can see links to conversion-oriented content.

Get Access To The Content Strategy Beta