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Free HubSpot CRM

Free CRM Software for Startups & Small Businesses

Your data deserves better than spreadsheets. HubSpot's free CRM unifies all your customer data on one platform, with AI that makes it easy to understand. And unlike a free trial, it's 100% free with no expiration date.

Get free CRM

No credit card required.

A contact record card in HubSpot showing contact information, and various actions that can be taken, like calling, emailing, note-taking, viewing property history, and summarizing with AI. Also shows that HubSpot CRM is a G2 award winner as a grid leader for small business in spring 2025.

The Free CRM With Unlimited Growth Potential

Don’t let budget constraints limit your growth. HubSpot's free CRM brings all your customer data and insights together, making it easy to create remarkable customer experiences that help you grow — without the price tag.

When you’re ready for more, upgrade to get premium CRM functionality that builds on what you already have. No starting over, no data migration headaches.

 

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Learn about premium CRM
  • Headshot of Mia Negru

    It used to consume a lot of my time finding all the relevant data for decision making. Now I can generate reports, access insights quicker, and improve our forecasting capabilities, resulting in considerable time savings.

    Mia Negru

    Co-Founder

    2030 Builders

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  • Headshot of Lesley Batson

    I save so much time not having to dig around different systems and emails to find what I need. I do more business development and sales, because I can focus my time better.

    Lesley Batson

    Founder and Chief Wealth Strategist

    Rebel Rock Wealth

    Rebel Rock Wealth logo
  • Headshot of Ethan Halfhide

    The deal board is awesome. Being able to visualize our pipeline is one of the best parts of HubSpot. We started to understand where we needed to focus our attention to reach our goals.

    Ethan Halfhide

    CEO

    Lean Discovery Group

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Make Sense of Customer Data

With a unified view of every customer and powerful reporting, you’ll have all the insights you need to build better customer relationships at every step.
A snapshot of a HubSpot report showing deal stage progress, highlighting various deal stages and how many deals are in each stage.

Contact management

Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.

CRM import

Easily and quickly import your CRM data into HubSpot from another tool.

Deals

Store, track, manage, and report on the deals or “opportunities” your team is working.

Task & activities

Keep track of all the to-do’s and activities that help you build customer and client relationships, right inside your CRM.

Pipeline management

Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.

Reporting dashboard

Create a single source of truth for all your marketing, sales, and customer service data, accessible to your whole team.

Bring All Your Tools Together

Scattered tools lead to scattered insights. HubSpot’s free CRM connects your essential business tools in one unified platform, creating a flexible foundation that adapts as your business grows.
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App Marketplace

Connect your free CRM to over 1,700 popular business apps through third party- and HubSpot-built integrations.

Data sync

Say goodbye to siloed data. Automatically sync data two ways between HubSpot and dozens of popular third-party apps.

User management

Control user permissions for CRM records, content, and tools so each user has access to the right assets.

Ticketing

Log customer issues as tickets that can then be assigned, prioritized, and tracked in one shared inbox for your whole team.

Payment links

Centralize commerce in your CRM. Easily create and share payment links to get paid faster.

HubSpot mobile app

Access your HubSpot CRM on the go and never miss a task, reminder, or notification. Available for iOS and Android.

Get More Done With AI

Say hi to your digital teammate. With AI tools woven throughout HubSpot's free CRM, you’ll automate routine tasks, surface customer insights, and accelerate your growth.
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Breeze Copilot (Beta)

Use HubSpot’s AI-powered assistant to research companies, prep for sales calls, summarize CRM records, and more.

AI content writer

Generate engaging content and scale content creation with AI, all at the click of a button.

Chatbot builder

Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations — all with chatbots.

Shared inbox

Connect all your messaging tools in one shared inbox, and use AI to streamline personalized conversations with customers.

Email tracking

Get notified as soon as prospects open your emails so you can turn them into deals faster with perfectly timed follow-ups.

Email templates

Turn winning emails into AI-powered templates your team can customize and share to close more deals.

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Integrate With Your Favorite Tools

Keep using the tools you love while extending the power and flexibility of your free HubSpot CRM. With more than 1,700 apps available in our App Marketplace, keeping your tools in sync has never been easier.

See all app integrations

Get Set Up in Minutes, Without IT Support

Your browser is all you need. HubSpot's free CRM works with Chrome, Firefox, Safari, or Edge — no other downloads or installations required. Once you sign up, our streamlined onboarding, CRM templates, and setup guides handle the rest, getting you up and running in no time.

Get free CRM
See the HubSpot setup guide
TrustRadius award badge for HubSpot CRM: Top Rated 2025
G2 Award Badge for HubSpot CRM: Small Business Grid Leader, Spring 2025
G2 Award Badge for HubSpot CRM: Most Implementable, Spring 2025
G2 Award Badge for HubSpot CRM: Best Relationship, Spring 2025

Top-Rated CRM Software for Startups and Small Businesses

Scale Without Starting From Scratch

Free today, ready for tomorrow. HubSpot’s premium products all include advanced CRM capabilities, so simply upgrade your growing business to a premium product when you're ready. No disruption, no data migration.

Free

No credit card required

Popular CRM features

  • Contact management
  • Deal pipelines
  • CRM import
  • Breeze Copilot (Beta)
  • Reporting dashboard

Starter

Pricing varies by product

Popular CRM features

  • Everything in Free
  • Required fields
  • Permission sets
  • Multiple currencies
  • No HubSpot branding

Professional

Pricing varies by product

Popular CRM features

  • Everything in Starter
  • AI customer agent
  • Duplicate management
  • Standard contact scoring
  • Calculated properties
  • Custom reporting

Enterprise

Pricing varies by product

Popular CRM features

  • Everything in Professional
  • Custom objects
  • Organize teams
  • Single sign-on
  • Field-level permissions
Get free CRM Demo premium CRM

For more detailed information on product packaging and the limits that apply, please see our pricing page.

See How CRM Can Propel Your Growth

New to CRM? Check out these helpful resources to learn why growing businesses consider CRM software essential, and how it creates a competitive advantage from day one.

What is a CRM?

CRM software is a system for managing customer relationships. Learn more about the benefits of a modern CRM and why it might be time to ditch the spreadsheets.

How to Set Up & Manage Your HubSpot CRM Database

Learn more about the main components of HubSpot CRM and how to start managing your CRM database in HubSpot.

What is CRM Integration? Everything You Need to Know

Find out how integrating with third-party apps and tools can extend the power of your free HubSpot CRM.

Maximize Value With Free Growth Tools Included

Every free HubSpot CRM account also includes essential marketing, sales, and service tools — all connected to your customer data. Popular free features include …

  • Lead generation

    Create marketing campaigns that generate high-quality leads for your business.

  • Form builder

    Build custom lead-capture forms (no coding required!) to convert anonymous website visitors into qualified leads.

  • Landing page builder

    Design beautiful landing pages that generate leads and look great on any device — without designers or developers.

  • Ad management

    Create personalized ad campaigns for Google and social media, and see which ads are turning prospects into customers.

  • Lead management

    Get full visibility into each lead’s journey with your business, and organize, prioritize, and engage your prospects.

  • AI email writer

    Generate email copy with AI, whether you’re crafting a sales outreach email or working on an email marketing campaign.

  • Email marketing

    Create and send personalized, optimized marketing emails without waiting on designers or IT.

  • Meeting scheduler

    Book more sales meetings with less hassle. Send prospects meeting links that sync with your calendar.

  • Live chat software

    Connect with your website visitors in real time to convert leads, close deals, and provide better customer support.

Frequently Asked Questions

Customer relationship management software is a powerful tool that helps businesses organize and manage their customer relationships on a centralized and easy-to-use platform. By tracking leads and building a full database of customer activity, businesses have clear insight into where they stand with each customer in the buying process.

When you use HubSpot’s customer platform, HubSpot Smart CRM is automatically integrated with your HubSpot marketing, sales, customer service, and operations tools right out of the box. This makes it easy to optimize and personalize your campaigns and processes with data from your CRM, which leads to more powerful and impactful work from your teams — and a much better experience for your customers.

HubSpot’s free CRM includes all of the following popular features (and more!):

  • Contact deal and task management
  • Email tracking and engagement notifications
  • Email templates and scheduling
  • Document sharing
  • Meeting scheduling
  • Live chat
  • Sales quotes

You can use HubSpot’s free CRM tools at no cost. With up to two users, 1,000 contacts, and no limits on customer data, HubSpot’s free CRM functionality is 100% free, with no expiration date.

More advanced CRM features are available in the premium editions of our software. Learn more about HubSpot’s premium CRM features and pricing information.

The main functions of a CRM system are to:

  • Consolidate and manage customer data
  • Streamline the sales process by tracking activities and leads
  • Increase collaboration by letting sales, marketing, and service teams share data and work together with ease
  • Track and report on key business insights

Businesses of all sizes can benefit from CRM software — from small businesses to growing startups to large enterprises.

One of the advantages of adopting a CRM is that it provides visibility across functions and teams. In other words, stakeholders and representatives from sales, marketing, operations, service, and leadership can use it to evaluate their individual contributions and collaborate cross-functionally.

When choosing CRM and client management software for your business, you should consider the following points:

  • Ease of use: Choose a CRM that will be easy for your team to adopt.
  • Scalability: Make sure the CRM includes the features necessary to grow and adapt as your contact database and revenue grow.
  • Compatibility: Look for a CRM that integrates with your existing marketing, social media, and internal management software.
  • Price: Consider the cost of different CRM solutions.
  • Service and support: Choose a CRM that offers high-quality customer service, resources, and tutorials.

Get your free CRM today

Start unifying your customer data today with an easy-to-use, AI-powered free CRM that works as hard as you do.

Get free CRM