Tie every marketing interaction to closed revenue.
Track the complete customer lifecycle, from anonymous visitor to loyal customer.
Break down any report by the contact or company-level properties in your database or CRM to discover key trends in your data over time. Create behavioral events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.
Then close the loop on your marketing efforts with multi-touch revenue attribution so you can get credit for your campaigns’ impact and double down on the content that works best.