Measure your whole marketing funnel from acquisition to close.
Track the complete customer lifecycle, from anonymous visitor to loyal customer.
Break down any report by the contact or company-level properties in your database or CRM to discover key trends in your data over time. Create events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.
Then close the loop on your marketing efforts with attribution and revenue reporting so you can double down on the content and activities that contribute to your bottom line.