Create, personalize, and optimize your marketing emails without waiting on designers or IT.
No credit card required. Free and premium features available.
Boost email opens with AI-generated subject lines and email copy
Design stunning emails with customizable templates for newsletters, events, and more
Automate what happens after your email is sent with simple workflows
Stop choosing between email campaign quality and marketing efficiency. With HubSpot’s email marketing tools, everything you need to connect with your audience is built right in. Design and send professional email campaigns with drag-and-drop editing features and pre-built templates, use AI to write subject lines and email copy, and take advantage of email automation to personalize emails with CRM data or automate follow-ups based on contact engagement.
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+1 857-829-5060Learn email marketing best practices in this free guide, from strategy to list-building to tracking.
Take a free course on email marketing from HubSpot Academy, and get certified.
All of HubSpot's email marketing resources in one place.
Email marketing is when a brand uses email as a method of delivery to communicate marketing messages to prospects and customers — such as abandoned cart emails, user onboarding campaigns, and product discounts or holiday sales.
Outside of driving revenue, many companies have an email marketing strategy centered on providing value for customers and building relationships. If brands have a reputation for giving helpful information, their marketing emails are much more likely to be engaged with.
HubSpot's email marketing tools do all these things with the additional benefit of being automatically integrated with your CRM, helping you track how effective your messaging is.
Popular features of HubSpot's free email marketing tools include:
Most successful email marketing campaigns utilize some or all of these best practices:
Short and catchy subject lines
Engaging visuals that load quickly on mobile and desktop
Easy-to-read text formatting
You can further optimize your email marketing campaigns using HubSpot's built-in reporting to analyze and replicate the content your audience engages with. Additionally, you can find out more about your email subscriber's preferences with A/B testing.
HubSpot’s email marketing software is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional, and Enterprise editions of Marketing Hub.
Not all email marketing campaigns are built equally, which is why HubSpot features goal-based email templates to help you get started.
Newsletters and promotional emails are often used to capture new leads. Product launch announcements, event invitations, and birthday or seasonal messages are typically used to re-engage existing customers and leads.
HubSpot's email marketing tools include templates for:
You can customize each template to suit your needs and brand. Alternatively, you can use the drag-and-drop email editor to build your own template without coding or design experience.
If you don’t already have a contact list, email marketing can take time to see results. You’ll need to collect a list of email addresses from people interested in hearing what you have to say. However, if you already have a list of email subscribers, you can use HubSpot’s email marketing WYSIWYG ("what you see is what you get") editor to make beautiful emails within minutes. There is very little preparation needed, and your team will be ready to send their first campaign quickly.
Email marketing tools are available in Marketing Hub. Explore additional Marketing Hub features below.
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248,000+ customers in over 135 countries grow their businesses with HubSpot