Email Marketing Tools

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

Image Frame

Boost email open and clickthrough rates.

Maximize engagement with emails automatically tailored to each recipient.

Get started free

See why thousands of customers use HubSpot to send better email.

Each email subscriber is a real person. It’s time to treat them like one.

  1. hubspot-marketing-email-1

    Create beautiful emails without designers or IT.

    Quickly draft email campaigns that look professionally designed and display perfectly across any device – all by yourself.

    Get started with one of our goal-based email templates, or choose from dozens of templates in our marketplace that are proven to convert.

    Then make it your own with our easy-to-use drag and drop editor. Customize your layout, add calls-to-action and images, and modify your content and colors to match your brand. 

  2. Email%202

    Personalize emails to get more opens and clickthroughs.

    Get more of your emails opened and links clicked when you tailor each email to each subscriber.

    You can use an email subscriber’s lifecycle stage, list membership, or any information in their contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

    Then schedule your email campaign, hit send, and know that your email will show up in each inbox at the optimal time, regardless of time zone differences.

  3. hubspot-marketing-email-analytics

    Optimize email campaigns with A/B tests and analytics.

    Maximize the impact of your most important email campaigns with A/B tests and detailed engagement analytics.

    Use A/B tests to uncover the subject lines that get the most opens, and the content and calls-to-action that earn you better engagement rates and more sales.

    Dive even deeper into your data to see who’s engaging with each email and when, what device they were using, the most popular links and documents, and more. Use this insight to design new tests that will take conversion rates to new heights.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.


Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Free to start. Affordable as you grow.

Big or small, we’ve made inbound marketing accessible to all.

Free Marketing Tools



Start small by converting website visitors into leads for free.

  • Email marketing
  • Forms
  • Landing pages
  • Contact management
  • Facebook, Instagram, Google, and LinkedIn ads
  • Live chat
  • Traffic and conversion analytics

Marketing Hub



All-in-one marketing software that grows with your company.

  • Premium versions of all free tools, plus ...
  • Marketing automation
  • SEO tools
  • Video Hosting & Management
  • Social media tools
  • Blog & content creation tools
  • Analytics dashboards
  • Over 30 additional features
Email tools are subject to limitations. For more detailed information on product packaging and the limits that apply, please see our Product and Services Catalog here. Price shown in USD and subject to applicable tax.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

See why over 113,000 customers use HubSpot to make marketing more human at scale.