SEO & Content Strategy

Build your authority in search with tools that help you plan your SEO strategy, optimize your content, and measure real return on investment.

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Rise to the Top of Search Results and Outrank Your Competitors

Start building authority for the topics that matter.

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See why thousands of customers use HubSpot's SEO tools to get found in search.

HubSpot’s SEO tools are integrated with all our content tools so you never miss an optimization opportunity.

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    Plan your content strategy and build search authority.

    Today, search engines reward websites whose content is organized by topics. HubSpot’s content strategy tool makes it easy to discover and rank for the topics that matter to you and your customers.

    You’ll get topic suggestions based on relevance, competition, and popularity, as well as access to monthly search data so you can estimate how ranking for specific topics will translate to organic traffic gains. Then, use HubSpot’s integrated content tools to create clusters of web pages and blog content around each of your core topics.

    Easily designate canonical URLs to focus your search authority on your most influential pages, track all your important topic clusters in one dashboard, and watch your traffic increase over time as you build search authority.

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    Get SEO tips in real time with as-you-type advice.

    Never miss another optimization opportunity. With SEO tools built natively into all your HubSpot content tools, content optimization will always be top-of-mind.

    Get on-page SEO advice in the same place you’re creating blog posts, landing pages, and site pages. Built-in to-do lists make it easy for you to optimize content for search as you create it — no third-party plugins required.

    And with standard SSL included, you’ll secure your website with a safe browsing experience for your visitors and improve your search rankings to boot.

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    Monitor your search traffic and measure real SEO return on investment.

    Easily monitor the performance of your content to identify the topics that are working the hardest for you — and the ones that aren’t.

    With HubSpot’s integrated reporting tools, measure each topic cluster’s influence on generating traffic, leads, and even customers. By focusing more of your time on the most successful topics, you’ll expand your SEO influence and increase your ROI.

    Finally, track how many leads and customers you're generating from organic search traffic — via your site as a whole or to individual site pages, landing pages, blog posts, and campaigns — so you can see how your content strategy is increasing your search authority and generating real ROI.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.


Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

See why over 73,400 customers use HubSpot to make marketing more human at scale.