Free Email Tracking Software

With HubSpot’s email tracker, know the second a lead opens an email to send perfectly timed follow-ups and close deals faster than ever.

Get started with HubSpot's free email tracking software.
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Start Tracking Emails Today for FREE

Get set up in seconds and eliminate guesswork. Start tracking your next email.

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Works with Gmail, G Suite, and Outlook or Office 365

Email Tracking Eliminates Guesswork

  1. Use email tracking insights.

    Use email tracking insights to know the second a prospect becomes a lead.

    With HubSpot's free email tracking software, you get a desktop notification the second a prospect opens your email and clicks a link inside.

    Take the time to personalize your outreach after a lead engages with your emails, and continue to automate outreach to prospects who don’t.

    You’ll spend less time chasing cold prospects and more time closing warm leads.

  2. Know when emails get opened with email tracking software.

    Get your emails opened and calls answered.

    You can make sure to follow up with leads when you’re already top of mind.

    With HubSpot’s email tracking software, reps can set up push notifications to follow up seconds after a lead opens an email, clicks a link, or downloads an important document such as a proposal.

    When you reach out at the right time, you can expect more email opens, answered calls, booked meetings, and sales.

  3. See email tracking logs in your HubSpot contact records.

    See a lead’s entire history at a glance.

    Stop wondering if a lead “got your email” or if they found it interesting.

    A built-in activity stream automatically logs each lead’s history inside your browser and within the HubSpot contacts database.

    You can see which emails, links, and documents were opened and when, then personalize your approach to get the sale.

Track Emails in the Apps Your Team Already Uses

HubSpot’s email tracking tool works seamlessly with Gmail, G Suite, and Outlook or Office 365.

You can also send tracked emails directly within HubSpot CRM. Then control when and how you receive notifications: in HubSpot Sales, your browser, on your desktop, or in your CRM.

The All-in-One Sales Software Your Team Will Actually Use

Email Sequences

Put prospecting on autopilot to keep them from slipping through the cracks and free up more time to close warm leads.

Email Templates

Turn your most effective and repetitive sales emails into templates you can access inside your inbox and share with your team.

Email Tracking

Know the second a lead opens an email, clicks a link, or downloads an attachment, and surface the most relevant notifications to the top of your activity feed. Then send a perfectly timed follow-up.

Email Scheduling

Schedule emails to go out at a specified date and time, or use machine learning to deliver emails to prospects when they’re most likely to engage.


Optimize your documents and personalize your pitch by seeing who views each document and which pages they spend time on.


Share a link that gives leads the power to choose a time that works for everyone. Works with Google Calendar, Office 365, and HubSpot CRM.

Live Chat

Connect directly with prospects when they’re actively engaging with your website. Route chat conversations to the right salesperson to build better relationships and close more deals.


Queue up a list of sales calls, make them from inside your browser, log calls to your CRM automatically, and record calls with a single click.

Sales Automation

Use workflows to automate manual, time-consuming tasks: Rotate leads, create deals and tasks, and more.


Out-of-the-box and customizable reports and dashboards allow you to share high-level business metrics with executives, or dig into more granular metrics for your sales team.

Predictive Lead Scoring

Prioritize your outreach based on a prospect’s likelihood to become a customer so you don’t waste time trying to qualify poor-fit leads.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email, meeting, call, and more is at your fingertips.

Frequently Asked Questions

  • Email tracking is embeddable software that notifies you when someone has opened or clicked through your email. It also provides advanced data about how many times recipients clicked a specific link, forwarded it, or if they archived it without reading. Many companies use this to understand how their customers engage with marketing emails, but teams can also use it for job applicants, prospects, or colleagues.


    HubSpot email tracking levels up this functionality even more. Anytime someone opens one of your emails, you can automatically associate it with the contact record in HubSpot’s CRM tools, your help desk, and anywhere else contact information is kept.

  • Popular features of HubSpot email tracking include:

    • Desktop notifications that let you know the moment someone opens a message
    • Built-in email sequences to automatically follow up when something is acted on
    • Predictive lead scoring that identifies prospects most likely to convert based on their interactions with your emails
    • Analytics to understand the history of a prospect’s interactions with your messages
    • Advanced tracking to understand if a prospect has downloaded an attachment or clicked a link multiple times
  • HubSpot’s email tracking is part of Sales Hub, and you can get started with it for free. However, if you are looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Sales Hub.

  • Email tracking is instantaneous to set up. Simply install the HubSpot Sales email extension for Gmail, Outlook or Office 365, or embed the tracking pixel within your signature, and you’ll start tracking emails immediately.

Start Using HubSpot's Email Tracking Software Today

Reach more leads, book more meetings, and close more deals with less work.

Works with Gmail, G Suite, and Outlook or Office 365