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Free Email Tracking Software

Know when leads engage with your emails and turn them into deals faster with perfectly timed, personal follow-ups.

No credit card required. Free and premium features available.

  • Track every open, click, and interaction from your leads

  • Send tracked emails from Gmail, Outlook, or HubSpot with better data insights

  • Get instant alerts that help users improve productivity with perfectly-timed follow-ups

Eliminate guesswork with email tracking.

You spend a lot of time crafting compelling emails for sales outreach. But without understanding how prospects interact with your emails, you have to rely on gut instinct to know which leads to follow up on.

HubSpot's free email tracking software takes the guessing out of your sales outreach. HubSpot notifies you when a prospect opens your email and clicks a link inside, so you can understand exactly who's engaging with your emails and what they’re interested in. Then, as these interactions are saved in your HubSpot Smart CRM database, personalize your follow-up and build meaningful connections with your leads.



  1. Follow up when you’re top of mind.

    Reach out to your buyers when they're thinking of you and increase your odds of closing a deal. With HubSpot’s email tracking software, reps can set up push notifications to follow up seconds after a lead opens an email, clicks a link, or downloads a document.

  2. See a lead’s entire history at a glance.

    With the email tracking tool, you can see what emails, links, and documents your leads looked at and when — all on the contact record in HubSpot. With all the context in one place, you can stop guessing what content resonated and personalize your next move to close the sale.

  3. Track emails in the apps your team already uses.

    HubSpot’s email tracking tool connects seamlessly with Gmail, Google Workspace, Outlook, and Office 365. You can also send tracked emails within your HubSpot account. Control when and how you receive notifications: in Sales Hub, your browser, your desktop, or your third-party CRM.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

Get answers to common questions about HubSpot's free email tracking software.

Email tracking is embeddable software that notifies you when someone has opened or clicked through your email. It also provides advanced data about how many times recipients clicked a specific link, forwarded it, or if they archived it without reading. Many companies use this to understand how their customers engage with marketing emails, but teams can also use it for job applicants, prospects, or colleagues.

HubSpot's free email tracking levels up this functionality even more. Anytime someone opens one of your emails, you can automatically associate it with the contact record in the HubSpot Smart CRM, your help desk, and more.

HubSpot’s email tracking is part of Sales Hub, and you can get started with it for free. However, if you are looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Sales Hub.

Popular features of HubSpot email tracking include:

  • Desktop notifications that let you know the moment someone opens a message
  • Built-in email sequences to automatically follow up when something is acted on
  • Predictive lead scoring that identifies prospects most likely to convert based on their interactions with your emails
  • Analytics to understand the history of a prospect’s interactions with your messages
  • Advanced tracking to understand if a prospect has downloaded an attachment or clicked a link multiple times

Email tracking is instantaneous to set up. Simply install the HubSpot Sales email extension for Gmail, Outlook, or Office 365, and check the Track box when composing to start tracking emails immediately.

HubSpot's email tracking uses pixels within emails to notify you when emails are opened or links are clicked. This real-time data helps users close more deals by timing follow-ups perfectly and understanding prospect engagement patterns. HubSpot's email tracking complies with privacy regulations and industry standards. Recipients can opt out, and tracking is transparent. Focus on using insights ethically to provide value and improve customer experiences.

Yes, HubSpot's free email tracking works seamlessly with Gmail, Outlook, and Office 365. Track opens, clicks, and downloads directly from your preferred inbox while maintaining full CRM synchronization for complete visibility.

Get comprehensive analytics, including open rates, click-through rates, engagement timelines, and device data. 83% of marketers report increased conversion rates overall (source). The platform's unified approach helps teams make better decisions based on complete customer data.

Free includes unlimited tracking, notifications, and basic analytics. Paid plans add advanced features like sequences, team productivity reports, and deeper analytics that drive even better results. Sales Hub customers see a 94% increase in deals closed after 6 months (source). You can learn more about HubSpot’s premium features with Starter, Professional, and Enterprise editions of Sales Hub.