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Sales Tracking Software

Monitor pipeline, performance metrics, and deal progression with sales tracking software, streamlining your sales process for predictable revenue growth.

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  • Forecast revenue by deal stage and likelihood-to-close in pipeline

  • Automate workflows, personalize outreach for sales efficiency

  • Track prospect health, identify sales funnel bottlenecks

Understand and track every aspect of your sales cycle.

Predict future revenue by understanding the health of your incoming leads, and how well your sales team is engaging them.

Use deal pipelines within HubSpot's sales tracking software to track how valuable your deals are and which stages they are in. Prioritize the most valuable deals and understand which aspects of your sales cycle slow them down. Create tasks for your sales team to move prospects forward, and make improvements to your processes, playbooks, and automations.



  1. Prioritize better with custom lead scoring.

    Not all leads are created equal, and your sales team shouldn’t be wasting time with poor-fit leads. Add custom data to your lead scoring criteria so you can prioritize leads based on your business’s unique sales strategy.

  2. Understand the health of your sales pipeline.

    Use data to identify bottlenecks in your sales pipeline. Sales tracking software makes it easy to understand the impact small changes have on the overall health of your sales strategy, resulting in shorter sales cycles and increased revenue.

  3. Automate your sales workflow.

    Never let a deal fall through the cracks again. Trigger administrative tasks, notifications, and project assignments automatically using workflows within HubSpot. Keep your pipeline flowing with automated, personalized outreach that ensures you stay top of mind.

  4. Sell while on the go.

    The HubSpot mobile app makes it easy to give your leads the attention they need wherever you are. Available on iOS or Android, the mobile app keeps your team on top of things whether they’re in the office or not.

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768

Frequently Asked Questions

Get answers to common questions about HubSpot's sales tracking software.     

Sales tracking software is a tool that monitors, records, and analyzes every stage of your sales pipeline — from initial lead contact through deal close. It centralizes activity data (calls, emails, meetings, deal stages) in one dashboard so sales managers can spot bottlenecks, forecast revenue accurately, and coach reps based on what the data shows — not gut instinct.

Sales tracking software works by connecting to your email, calendar, and CRM to automatically log rep activity without manual data entry. It then organizes that data into pipeline views, deal stages, and reports. When a prospect opens an email, books a meeting, or stalls at a deal stage, the software surfaces those signals so your team can take the right action at the right time.

Sales tracking software typically measures: win rate, average deal size, sales cycle length, pipeline coverage, lead-to-close conversion rate, rep activity (calls, emails, meetings logged), and revenue forecast accuracy. The most useful systems separate activity metrics (what reps are doing) from outcome metrics (what's closing), so you can connect the two.

Most teams can configure a basic sales tracking setup — pipeline stages, deal properties, and email/calendar sync — in under a day. Full adoption (reps consistently logging activity, reporting working as expected) typically takes 6 weeks. The biggest time cost is usually data migration from spreadsheets or a legacy CRM, not the software itself.

Yes — HubSpot's sales tracking software is available for free, including pipeline management, deal tracking, email logging, and basic reporting. 

HubSpot also offers premium features with its Starter, Professional, and Enterprise editions of Sales Hub.

Most small teams can get meaningful value from the free tier without a credit card.

Yes. HubSpot integrates with over 2,000+ third-party apps, including Gmail, Outlook, Slack, Zoom, and Salesforce through HubSpot's App Marketplace. View our essential sales app collection.