CONTENT OPTIMIZATION SYSTEM

Build a powerful website that’s optimized for every device, personalized for every visitor, and integrated with all your marketing tools – right out of the box.

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A Content Management System Built for Modern Marketers

Easily build and manage a website that's optimized for every device and every visitor.

See why thousands of customers use HubSpot's COS to host, manage, and optimize their websites.

A fully integrated CMS that goes far beyond content management

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    Manage all of your content in one place.

    Stop relying on disconnected content tools, and start hosting your content with one integrated platform.

    Create and edit blog posts, landing pages, site pages, and emails with ease, whether you choose from one our pre-built templates or start from scratch. You’ll be backed by the Akamai Content Delivery Network to serve your content all across the globe in the fastest way possible.

    Then manage, optimize, and track the performance of your content with the same platform you used to create it.

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    Optimize your content for search, mobile, and conversions.

    Optimize your content to drive results – but leave the technical stuff to us.

    Responsive design means your content is automatically optimized for every device, be it desktop or mobile. With SSL built in, you’ll secure your website with a safe browsing experience for your visitors and benefit from better search rankings.

    And because your content tools are part of HubSpot’s all-in-one marketing platform, you can easily add calls-to-action and forms to convert anonymous visitors into qualified leads.

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    Personalize your website content for every visitor.

    Personalized content means a better user experience, and a better performing website.

    Dynamically tailor your content to individual visitors based on location, source, device, language, or by any detail stored in your contacts database, from demographic information to contacts’ interactions with your brand.

    And with HubSpot’s Smart Content Insights, you get information about who is visiting your page right as you’re editing to make personalization even easier and more effective.

All-in-One Inbound Marketing Software for Your Entire Team

Blogging

Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.

Email

Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and click throughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.

Analytics

Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.

Website

Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your socials posts to be published when the right people will see them.

SEO

Find high-traffic keywords, then optimize your blog posts, landing pages, and website with as-you-type SEO suggestions, and measure your impact with integrated tracking.

Calls-to-Actions

Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize click-through rates over time..

Ads

Amplify your inbound campaigns with search and social media ads that you can create, optimize, and track - all without ever leaving HubSpot.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Grow your business like a team twice your size

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

See why over 20,000 customers use HubSpot to make marketing more human at scale.