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Lead Capture Software

Use HubSpot forms to capture leads and sync them automatically with your CRM to drive your business forward.

  • This feature is available for free, with additional functionality in premium editions of HubSpot. See the pricing page for more information. 

    • Trigger follow-up emails after the completion of a form, personalized with the data from the form
    • Make use of thousands of field types to deeply customize the appearance and functionality of your form
    • Automatically add contacts into your HubSpot CRM record


  1. Capture and nurture leads simply and effectively.

    Hungry sales teams always need more leads, and with HubSpot’s lead capture software, you’ll be able to get them. 

    Use a simple drag-and-drop editor to create forms that collect the important information your team needs. Then, use HubSpot’s CRM to organize all the data from your interactions. Create segmented lists for targeting your marketing newsletters, and score leads so sales can prioritize their outreach.


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  1. Unify your lead capture data.

    Stop spending time searching for data across different apps, spreadsheets, and departments.

    HubSpot’s lead capture software automatically funnels all of your data into your CRM where all customer-facing teams can access it, and your marketing team can use it to power their campaigns.
  2. Segment and grow your database.

    Use forms to collect and organize your lead data. With over 1,000 different input types, HubSpot makes it easy to create forms that get the information you need.

    Create segmented lists to target specific customer groups and send them relevant newsletters and marketing content.
  3. Score and prioritize leads.

    Never spend your time working a bad-fit lead again. Automatically score contacts as they come in from HubSpot’s lead capture software. Help your sales team understand where they can get the most value for their time.
  4. Follow up with leads with compelling emails.

    Once you have the leads captured, use HubSpot’s email builder to create beautiful, targeted marketing content to nurture them. The drag-and-drop editor makes it easy to customize the look and feel of your emails, so they always look on-brand and professionally done.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

  • Lead capture software enables marketers by providing easy to use marketing tools that provide support from start to end for any marketing campaign. Lead capture software starts with something as simple as a web form that can be customized and designed without any need for custom code to exchange contact information with marketing content.

  • Popular features in HubSpot’s free lead capture software include:

    • Discrete forms
    • Custom landing pages
    • Automated emails
    • Personalized ad targeting
    • Lead tracking
    • Built-in analytics
  • HubSpot's lead capture software is part of Marketing Hub, and you can get started with it for free. If you are looking for more advanced features to help organize your data and scale your team, HubSpot's Marketing Hub also offers premium features with its Starter, Professional, and Enterprise editions.

  • HubSpot offers multi-touch revenue attribution reporting so you can understand exactly how marketing impacts your incoming revenue. You can also build custom reports to track any metric or record in your CRM, or any data from integrated apps.

  • Check out our App Marketplace to browse the hundreds of third-party software you can integrate HubSpot with.