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Lead Capture Software

Free

Lead capture software turns visitors into leads with forms, landing pages, and chatbots that collect contact info and sync to your CRM.

Get started free

  • Create professional forms that capture qualified leads

  • Use landing pages to convert visitors into sales-ready prospects

  • Track and report on your lead capture campaigns with built-in analytics

Capture and nurture leads simply and effectively.

Hungry sales teams always need more leads, and with HubSpot’s lead capture software, you’ll be able to get them. 

Use a simple drag-and-drop editor to create forms that collect the important information your team needs. Then, use HubSpot Smart CRM to organize all the data from your interactions. Create segmented lists for targeting your marketing newsletters, and score leads so sales can prioritize their outreach.



  1. Unify your lead capture data.

    Stop spending time searching for data across different apps, spreadsheets, and departments. HubSpot’s lead capture software automatically funnels all of your data into your CRM where all customer-facing teams can access it, and your marketing team can use it to power their campaigns.

  2. Segment and grow your database.

    Avoid system bouncing and errors. HubSpot's product library streamlines quote creation by providing customizable line items. Easily edit and create products for up-to-date content, empowering your team with efficiency and accuracy.

  3. Score and prioritize leads.

    Never spend your time working a bad-fit lead again. Automatically score contacts as they come in from HubSpot’s lead capture software. Help your sales team understand where they can get the most value for their time.

  4. Follow up with leads with compelling emails.

    Once you have the leads captured, use HubSpot’s email builder to create beautiful, targeted marketing content to nurture them. The drag-and-drop editor makes it easy to customize the look and feel of your emails, so they always look on-brand and professionally done.

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768

Frequently Asked Questions

Find quick answers to common questions about HubSpot’s lead capture software.

Lead capture software includes a collection of digital marketing tools that automatically collect customer information through various touchpoints such as forms and landing pages.

The software works by presenting visitors with interactive elements like web forms, landing pages, pop-ups, and chatbots that exchange valuable content, offers, or information for contact details. Once collected, this visitor data is immediately processed, stored, and organized in your CRM, creating a seamless pipeline that transforms anonymous website traffic into named sales prospects with trackable contact information and behavioral data.

Popular features in HubSpot’s free lead capture software include:
  • In-line, pop-up, and corner box forms
  • Discrete forms
  • Custom landing pages
  • Automated emails
  • Personalized ad targeting
  • Lead tracking
  • Chatbots
  • Built-in analytics

HubSpot's lead capture software is part of Marketing Hub, and you can get started with it for free. If you are looking for more advanced features to help organize your data and scale your team, HubSpot's Marketing Hub also offers premium features with its Starter, Professional, and Enterprise editions.

Marketing Hub offers user-friendly reporting that requires no setup. This built-in reporting includes pre-made dashboards on form performance, lead sources, email engagement, and website traffic with visual charts and interactive tables.  

As your needs grow, you can build custom reports, create personalized dashboards, and track campaign ROI using any data in your CRM. For enterprise users, HubSpot provides comprehensive multi-touch revenue attribution reporting that tracks the complete customer journey and shows exactly how each marketing touchpoint contributes to revenue.

HubSpot's App Marketplace features over 1,000 pre-built integrations with popular business software including Salesforce, Zapier, Shopify, WordPress, Mailchimp, Slack, Microsoft Teams, Google Workspace, social media platforms, e-commerce solutions, webinar platforms, and accounting software. These integrations enable bidirectional data synchronization, automated workflow triggers across platforms, and unified reporting dashboards. For custom integrations, HubSpot provides REST APIs, webhooks, and developer tools that allow technical teams to build custom connections with proprietary software systems or specialized industry tools