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Marketing Automation Software

Set your marketing campaigns on autopilot with marketing automation software powered by CRM data.

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  • Save time using custom workflows for routine tasks

  • Use form and email automation to boost campaign performance

  • Convert more leads with automated scoring and journey orchestration

UI of marketing automation workflow set up screen

Use automation to craft a great experience at scale.

Delivering the right marketing message to your leads across channels can be time-consuming and difficult to execute as your business grows. HubSpot’s marketing automation software streamlines your marketing activities, helping you increase the effectiveness and quantity of your campaigns. 

Leverage AI-powered workflows, intelligent chatbots, campaign automations, and personalized content to reach your audience with relevant, timely messages across channels.  Prioritize high-value leads with automated lead scoring and guide them through personalized journeys to boost ROI.

  1. Automate lead generation with powerful email and forms features.

    Turn website visitors into customers with powerful yet easy-to-use automation features. Create forms that use CRM data to remember returning visitors and adapt based on their behavior. Follow up form submissions using email triggers and sequences to welcome new subscribers, nurture leads with relevant content, or re-engage inactive contacts with offers. HubSpot’s forms and email automation features work together to convert more leads with less manual work.

  2. Build powerful marketing workflows without technical expertise.

    Create targeted workflows with ease to handle routine tasks and give every contact the attention they deserve. Use the visual editor to design workflows for common scenarios like delivering content based on visits to specific pages or notifying sales reps when leads visit high-intent pages. Whether you’re building simple follow-up campaigns or complex multi-step journeys, HubSpot’s marketing automation features help you scale your efforts while maintaining a personal touch.

  3. Turn leads into customers with journey orchestration.

    Find the most qualified leads using lead scoring to automatically organize and prioritize contacts based on their interests and behaviors. Then guide potential customers through personalized journeys that evolve as they interact with your business, delivering the right message at the perfect moment in their buying process.

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Frequently Asked Questions

Marketing automation software helps businesses automate repetitive tasks such as sending email drip campaigns, lead scoring, follow-ups, and more. Advanced automation features use AI to enhance personalization and give marketers greater control over their customer journeys.

Additionally, marketing automation software captures comprehensive campaign metrics that help businesses measure ROI, attribute revenue, and optimize their marketing efforts.

HubSpot's basic marketing automation features are available free, with no credit card required. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional, and Enterprise editions of Marketing Hub.

Marketing automation software can save your team time by putting their most repetitive tasks on auto-pilot while enhancing campaign performance through AI-driven insights. This allows your marketing team to focus on strategy and creative work that drives results, rather than manual processes. 

Businesses using marketing and sales automation typically see higher conversion rates, improved lead quality, and better alignment between teams.