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Marketing Automation Software

Set your marketing campaigns on autopilot with marketing automation software powered by CRM data.

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  • Use workflows and bot builders to create automated campaigns

  • Automate routine tasks with email and form automation

  • Extend campaigns across SMS, in-product marketing, and more

  1. Use automation to craft a great experience at scale.

    Delivering the right marketing message to your leads across channels can be time-consuming and difficult to execute as your business grows. HubSpot’s marketing automation software streamlines your marketing activities, helping you increase the effectiveness and quantity of your campaigns. 

    Leverage the power of workflows, chatbots, email triggers, and more to reach your target audience with personalized messages. Drive valuable insights with marketing automation software to optimize your marketing strategies and deliver better results. 


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  1. Automate lead nurturing with email drip campaigns.

    Without timely nurturing, leads can go cold, which means missed opportunities for your business. Automate email campaigns and move prospects further down the funnel to generate more leads. Build beautiful emails with no coding required. Then, set up triggers, conditions, and actions to send the right emails to the right leads at the right time.
  2. Easily visualize and customize your workflows.

    Create targeted workflows with ease to give every contact the attention they deserve. Use the visual editor to create workflows in real-time – whether you’re building simple follow-up campaigns or complex journeys. Use advanced segmentation to enroll the right contacts in your workflows. Then personalize your emails with data from your CRM.
  3. Automate lead scoring, follow-ups, notifications, and more.

    Increase your productivity by automating simple tasks. Use workflows to set up webhooks, score leads, send leads to sales, and easily manage your data in bulk. Trigger internal notifications when a contact takes a key action. Then follow up at the perfect time with automated task reminders within your CRM.

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Frequently Asked Questions

  • Marketing automation software allows businesses to automate repetitive tasks such as sending email drip campaigns, lead scoring, follow-ups, and more. Additionally, marketing automation software helps users by logging important campaign metrics that help them measure ROI.

  • HubSpot's marketing automation software is available for free, with no credit card required. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional, and Enterprise editions of Marketing Hub.

  • Marketing automation software can save your team time by putting their most repetitive tasks on auto-pilot. Ultimately, your marketing team will be able to spend more time doing deep work that drives results instead of wasting their bandwidth on humdrum details.