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Knowledge Base Software

Enable customers to get answers quickly with AI-powered knowledge base software that increases ticket close rates.

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  • Create self-serve help articles in multiple languages that are optimized for search

  • Easily browse knowledge base articles by topic to reduce resolution time

  • Fill content gaps with AI-powered insights to close more deals

Empower your customers to find the answers they need.

Give your customers the ability to self-serve with a knowledge base that provides instant solutions to their challenges and questions. HubSpot’s AI-powered knowledge base enables customers to easily search for articles based on topic, whether they’re on mobile or desktop, in their preferred language.

With native integrations to your support tools and multi-language publishing capabilities, you can serve global customers while connecting knowledge gaps to your development workflow through tools like Jira. You’ll also get recommendations and insights about which articles you should create. That means you can empower customers while giving your support team time back to focus on complex issues.

  1. Build a unique library of help articles.

    Turn customers' most frequently asked support questions into a comprehensive, search-optimized knowledge base. Customize the look and feel of your knowledge base with HubSpot's CMS tools, collaborate with your team through comments and approvals, and create content faster with AI assistance from Breeze Copilot (beta). Available exclusively in Professional and Enterprise Service Hub tiers, advanced features include multi-language article management and API integrations for automated content workflows.

  2. Improve efficiency across your customer support team.

    Improve your customer support team’s efficiency and productivity by eliminating repetitive questions. HubSpot's Smart CRM tracks which knowledge base articles have already been seen by customers, preventing redundant information sharing. Integration with Slack and other communication tools ensures your team stays informed about knowledge gaps, while multi-language support helps global teams collaborate effectively. Plus, your knowledge base serves as a quick reference tool for your team, helping them instantly find answers to unfamiliar questions.

  3. Measure, improve, and evolve your knowledge base.

    It’s not enough to simply create several help articles and hope they meet the needs of your customers. Use HubSpot’s built-in reporting dashboard to measure the impact of your articles and improve your knowledge base over time. Analytics track performance across different languages and regions, while API connections allow custom reporting integrations with your business intelligence tools. Within your dashboard, you can easily clone knowledge base articles, add custom filters, and uncover content gaps. Use these insights to build out a more robust and comprehensive knowledge base for your customers.

Have questions? Give us a call and we'll walk you through it.

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Frequently Asked Questions

Get answers to common questions about HubSpot's knowledge base software.