Any analytics program can give you traffic numbers for your webpages. The trouble is, it can be tough to discern the behavior of potential buyers from that of unqualified browsers.
By understanding what pages buyers most frequently view, as opposed to the pages browsed by general traffic, you can prioritize and improve pages that you know work.
Purchase decisions usually don't happen on the first visit. They develop over time and multiple interactions. The conversion assists report flips the sales funnel on its head and shows you all of the pages that have been influential to buyers in the past.
This can help you optimize the content that most commonly leads to a decision and speed up future sales cycles.
Often marketers have to rely on gut feelings and sample testing to make layout and content decisions for their marketing. The conversion assists report removes a lot of that guess-work so you can be confident in your choices.