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Free Online Form Builder

Generate leads from your website using a powerful online form builder.

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No credit card required. Free and premium features available.

  • Create lead capture forms with a drag-and-drop editor

  • Automatically capture leads in your CRM after they complete a form

  • Convert more lead with templates, form automation, and personalization

Convert anonymous website visitors into qualified leads.

It’s not enough to grow traffic to your website. You also need to find ways to turn those clicks into leads. A free form maker can streamline the process by capturing valuable contact information from your visitors.

With HubSpot’s form builder, you can easily create custom lead capture forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your CRM, so you can nurture them with personalized messaging and email campaigns. 



  1. Capture lead with forms that connect to your CRM.

    Build free online forms in seconds. Then add them to your website or deploy them as standalone pages to start collecting contact info quickly. Everyone who fills out your form will be automatically routed into HubSpot's Smart CRM, where you can easily enroll them into lead nurture campaigns or route them to your sales team.

  2. Create custom forms with drag-and-drop editing.

    Easily create custom forms using a visual editor. Start from scratch or choose a pre-built template to create forms tailored to your goals, such as event registration, ebook downloads, newsletter signups, ticket submissions, or payment collection. Drag-and-drop each element into place to ensure your forms match your brand guidelines and specific needs.

  3. Follow up with automated emails and notifications.

    Automatically send a follow-up email after a visitor completes your form and easily filter out spam form submissions. Enroll your contacts in advanced lead nurturing campaigns to convert visitors into qualified leads, and qualified leads into customers.

  4. Reduce form abandonment with advanced features.

    Create a user experience on your forms that encourages engagement and drives conversions with HubSpot's premium features. Use conditional logic (beta) to guide users through forms based on their choices, keeping forms brief to minimize drop-offs. Personalize each form with dynamic fields that adapt to the person filling them out. Nurture relationships over time using form shortening (beta) and multi-step forms to gather information incrementally over multiple interactions, instead of overwhelming visitors with lengthy questionnaires.

Have questions? Give us a call and we'll walk you through it.

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Create online forms without having to edit any code so you can grow your prospect database.

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Frequently Asked Questions

A form is a group of fields on your website that collects contact information that your customer-facing and marketing teams can use to build deeper relationships. For instance, someone may use a form to submit a support request, to ask for more information from sales, or download a piece of content. Forms can be standalone web pages or embedded within a website.

HubSpot forms integrate directly with your sales, marketing, and customer service efforts to ensure that none of your customers’ valuable information gets lost, and everyone is referencing the same contact data.

HubSpot has a variety of professional form templates for different types of lead generation goals including:

  • Contact forms
  • Multi-step forms
  • Newsletter sign-up forms
  • Payment collection forms
  • Support inquiry forms
  • Resource download forms

Popular features of HubSpot's forms include:

  • Analytics to understand how your customers interact with your forms
  • Partitioning to keep data from specific forms separate for each individual team
  • Advanced functionality to increase conversions such as conditional redirects and smart shortening
  • Customizable calls-to-action that encourage users toward desired behaviors
  • WYSIWYG (“what you see is what you get”) editor for both forms and the landing pages you design for them
  • Direct integration between Salesforce and HubSpot’s CRM tools, making it easy to keep your customer data organized and up-to-date
  • Advanced functionality to increase conversions such as conditional redirects, exit intent forms, and smart shortening

Form builder is built on HubSpot's customer platform, which means your form submissions are automatically logged in your contact database for easy follow-ups. In addition to contact details, form submissions may be enriched with that contact's previous activity on your site.

HubSpot’s forms tool is part of Marketing Hub, and you can get started with it for free. If you're looking for more advanced features to help automate and scale your marketing, HubSpot also offers Starter, Professional, and Enterprise editions of Marketing Hub.

HubSpot's built-in reporting gives you insight into your form performance by automatically tracking views, conversion rate, and submissions. Form analytics also automatically create visualizations of these metrics, so you can easily get a bird's eye view of how your forms are doing.

Implementing forms is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the form and its fields.

Conditional logic (beta) automatically directs users to different experiences based on their answers in a form. When someone fills out a form, their responses trigger rules you set up. Based on these rules, users are automatically sent to a page or experience that matches their needs.

For example, if a user selects "Interested in Product A," you can redirect them to a page with more details about that product. If they choose "Interested in Product B," they go to a different page. This way, you provide a personalized experience that makes it easier for users to find relevant information quickly and efficiently.

Form shortening (beta) simplifies the form-filling process by using existing data to autofill fields, so visitors only see the fields that need new information. This reduces the number of questions, making it quicker for visitors to complete the form, which can boost completion rates.