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Electronic Forms

Create standalone, pop-up, embedded, and collected forms to gather the contact details that your business needs.

Easy-to-use interface of HubSpot's free form maker.
  • This feature is available for free, with additional functionality in premium editions of HubSpot. See the pricing page for more information.
    • Fill your CRM with leads from your website using powerful online forms
    • Customize each form by choosing from thousands of custom form fields
    • Easily add your form to your website as a pop-up, embedded form, or standalone page, no developer required 
    • Trigger automations to send emails and notifications based on form completions
  1. Convert your visitors into leads and grow your business faster.

    Visitors to your website are like window shoppers. They’ll pass by and take a look, but unless you get them to step inside, you’ll never make a sale.

    HubSpot electronic forms make it easy to capture information from your visitors so you can follow up later. 

    Turn anonymous browsers into leads by offering valuable content in exchange for their email address. Let customers leave their contact details so you can reach out with more information and assistance.


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  1. Create custom forms to gather only the information you need.

    Collect the specific information that your business needs with HubSpot’s customizable forms.

    Choose from over 1,000 pre-set form fields and a dozen different field types, such as text, dropdown, check box, and more. Drag and drop fields to create your form, no developer or design assistance required.
    Build custom form with HubSpot e-forms.
  2. Send completed form data directly to your CRM.

    All information collected from your forms is stored in HubSpot’s CRM and ready to use - no more copy-pasting from spreadsheets required.

    Create and assign leads, send marketing emails, and start building relationships with your new contacts immediately.
    Connect HubSpot CRM and electronic forms.
  3. Automatically follow up after a form is completed.

    Emails and notifications are automatically triggered when a form is completed, so you don’t need to babysit your inbox.

    Whether a contact fills out a form asking for your newest ebook, a sales quote, or to be added to your newsletter, HubSpot makes sure everyone gets what they need right away.
    Automatically follow up with electronic forms.
  4. Easily add forms to your website, no IT assistance required.

    Create and launch your new form in seconds. Embed an electronic form in your website, as a pop-up or as a standalone page, to capture your customers’ information wherever you need to.
    Easily add e-forms to your website.

Have questions? Give us a call and we'll walk you through it.

+1 888-425-0873

Frequently Asked Questions

  • Electronic forms (eForms) are online documents or web pages that provide a quick and easy to use submission process for submitting form data in place of traditional paper documents. 

    Electronic forms have the benefit of connecting and transferring information to additional systems such as a CRM that can help track and inform a business about incoming leads or customer inquiries. By using electronic forms, a business can automate many of its customer interactions by creating a low touch point of contact with prospects and customers that manages all of the data intelligently.

  • Popular features in HubSpot’s free electronic forms include:

    • Drag and drop form templates
    • Custom fields
    • 1,000 pre-set fields
    • Lead tracking
    • CRM integration
    • CMS integration
    • Lead automation
    • Email personalization
  • You can get started with HubSpot’s electronic forms for free. If you are looking for more advanced features to help automate and scale your marketing operations, HubSpot offers premium features with its Starter, Professional, and Enterprise options.