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Marketing Studio

Marketing studio is HubSpot's AI-powered campaign planning workspace that helps teams create content faster, together.

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  • Share your campaign vision and watch AI turn it into actionable plans with ready-to-use assets

  • Teams plan campaigns, create assets, and make edits in one place

  • Campaign insights and leads sync directly with your HubSpot tools and data

AI that turns campaign briefs into GTM blueprints.

Skip the blank page. Instantly solve the 'where do I start' problem with marketing studio’s AI-powered suggestions. Share your goals and target audience like, "increase trial signups for our project management software among small business owners." AI generates campaign strategies and ready-to-use assets based on what HubSpot already knows about your business.

From channel recommendations to initial content drafts, you get a head start that's actually helpful — not generic fluff that misses the mark.

 

  1. From tool chaos to campaign clarity.

    The days of marketing teams losing campaign momentum to tool switching are over.

    Marketing studio flips the script. It's one visual workspace where marketers use AI to build strategies and creative assets from simple prompts. All while stakeholders provide feedback in real-time. The result: campaigns that launch in days, not months.

  2. One workspace, one team, one winning campaign.

    One shared workspace transforms how your marketing team builds campaigns. Map out campaigns, leave comments, assign asset owners, and track progress all in one intuitive canvas that is shared with your team.

    Collaborate in real-time, leave feedback where it matters, and keep everyone aligned with a bird’s eye view of your campaign and all its assets. No more hunting through email chains or wondering who's doing what.

  3. Visual planning integrated with HubSpot's complete marketing tools.

    Create campaigns visually across channels without switching tools. Marketing studio brings together your channels such as email, social, and SMS, for faster launches.

    Everything you build becomes the foundation for more sophisticated strategies—with built-in tracking that shows what works. No starting over, no lost work, just continuous growth.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

Marketing studio works by providing a visual canvas where marketers can plan campaigns, create assets with AI assistance, assign tasks to team members, and launch directly to marketing channels—all from one workspace. It connects to HubSpot's CRM to provide data-driven targeting recommendations and performance insights.

Marketing studio is designed for marketing teams of all sizes who want to streamline campaign creation and execution. It's particularly valuable for teams that collaborate across functions, manage multiple campaigns simultaneously, or need to move quickly from concept to launch.

Marketing studio eliminates the need to switch between multiple tools when planning and executing campaigns. It solves common marketing challenges including siloed planning processes, disconnected assets, delayed feedback cycles, and the difficulty of maintaining campaign consistency across channels.

Marketing teams need Marketing Hub Pro or Enterprise to access the collaborative workspace and visual planning features. For teams wanting AI-generated content drafts and creative assistance, they can access advanced features for content generation with both Marketing Hub and Content Hub at Pro or Enterprise Level, also known as HubSpot for Marketers.

Absolutely. Your campaigns don't live in a HubSpot bubble, and neither should your planning. Map out everything — social platforms, ad networks, whatever channels you use — all in one place. Add links to designs, documents, or other assets that live outside of HubSpot directly to canvas cards in marketing studio, keeping all your campaign URLs organized in one central view.

Campaigns tool: Marketing studio is where campaigns get built — with AI, collaboration, and visual planning — while the current tool focuses on post-creation tracking and reporting.

Journey automation: Marketing studio complements journey automation. For complex, multi-step customer journeys with advanced logic and enterprise-scale automation, you can seamlessly move from Marketing studio into journey automation. Marketing studio gets you started; journey automation takes you further.