Using modern marketing techniques is essential to helping any business grow today – by helping you generate more website visitors, convert more visitors to leads, turn more leads into customers, and analyze every step of the process.
After talking to hundreds of people about this topic, five common themes emerged as the keys to turning their website into a marketing machine.
Tip #1 – On Page SEO
Even if your website looks good to a human, search engines rule the Internet. You need to give search engines the right clues to help them understand what your website is about and what types of people should find your website. You need to make sure you use the right keywords in the page content. Your page title needs to be short and use the right keywords. You need to use the same keywords in the H1, H2 and H3 tags on the page as well, and if you can put the keywords into the URL, even better.
“Visible” On Page SEO – parts of your site to optimize that you can see
1) Page Title (in the top bar of your browser) is very important in telling search engines what your site is about
2) URLor website address can contain keywords that will be picked up by search engines
3) Headings with H1, H2, H3 HTML tags are seen by search engines as more important than other text on your site
4) Page text is also somewhat important, especially bold text
"Invisible" On Page SEO - parts of your site to optimize that you can't see, but search engines can
Description - a brief description of what your site is about when you are listed in search engine results, for the reaser's (not search engine's) benefit
Internet Marketing Software | HubSpot
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HubSpot Internet Marketing Software - Get more website visitors, capture more visitors as leads and convert more leads into sales using SEO, PPC, ... |
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www.hubspot.com/ - 58k - Cached - Similar pages - Note this |
Keywords - designated in your site's HTML code, keywords give search engines a general idea about the content of your site
Meta Keywords: | internet marketing software, hubspot, marketing saas, lead software
Things to consider for on page SEO-
People don’t like surprises – make sure your titles, headings, keywords, description, and URL reflect the actual content on each web page
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The web is all about unique content – duplicating titles, keywords, and content on multiple pages may be interpreted as spam by search engines, so make each page of your site unique
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The early bird gets the fatter worm – words used earlier in the title, URL, heading, and page content are given more weight than later words
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Keep it short and sweet – the more words you add, the more diffused your power will be for each word, so use fewer and more focused words
- Sell your page to the reader – your page title and description will show up when you are listed in search engine results, so optimize them for click-through appeal by making them sell the content on the page
HubSpot Tip Strategic Keyword Placement
For more SEO strategies for editing your metadata, domain names, or web page titles, check out:
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