The lines between web, social media, mobile and email have blurred. With HubSpot, you can see all of your channels and platforms in one report and compare the effectiveness across common key performance indicators. See how your customers are navigating social media, email, mobile and third-party apps to understand which channels are most effective at driving conversions.
With HubSpot's advanced analytics you can see what marketing efforts, channels and content are driving your revenue. HubSpot is able to tie revenue back to the very
first touchpoint that brought the visitor to your website.
As that lead develops and continues to purchase over time, the source attribution continues to grow.
You can also see revenue by last touchpoint to see what content and interactions are most effective at driving conversions.
Get a unified view of your customers from first click to latest conversion and beyond.
Do you know who your best customers are? What about your social media advocates, churn risks or other segments? HubSpot helps you segment leads and customer based on their behavior on and off your site, enabling you to tailor communications and understand activity patterns over time.
Learn more about tailoring emails and other communications based on visitor activity.