Chances are that many of your prospects are being influenced by social media early on in their research, but coming back later to convert through other channels. This can make it difficult to measure the true impact of social media on your bottom line, and often leaves it undervalued.
Sources solves this problem by showing you how many customers and leads first came in through social media, making it easy for you to show how important social media is to your marketing efforts.
Want to know which online and offline channels are connecting you with your best leads and customers? Sources puts valuable insights front and center in a clean, organized interface that is both powerful and easy to understand.
Thanks to its close integration to HubSpots Contacts database and your CRM system, Sources provides an in-depth look into both the volume and the quality of your leads where other systems give you only a number.
Search is a powerful channel that can represent a huge opportunity or a huge cost. Sources makes it easy to separate your star keywords from all the noise in both organic and paid search. Easily carry out reporting, identify opportunities and inefficiencies, and dig deep on individual keywords all from one interface.
Because Sources relies on first touch attribution, credit is given where credit is due - to the keywords and campaigns that first introduced your most valuable visitors to your business.