Which Are Your Most Effective Marketing Channels?

HubSpot's closed loop marketing features help you to determine which of your marketing channels are most effective.

If you're a savvy inbound marketer, you generate leads from a range of different sources: your blog, search engines, email, webinars and more.

How do you decide how to allocate your resources between channels? That's where closed loop marketing comes in. By implementing HubSpot's closed loop marketing you'll be able to track leads from their initial channel through a first conversion all the way to becoming a customer. This allows you to see which channels are most efficient and gives you actionable insight to make smart marketing investments. Here is how one of our customers, Adam Nicholson of Daniels Trading integrates his proprietary CRM with HubSpot for better tracking and smarter investments:

Check out an example below of how Hubspot closed loop marketing provides real-world actionable intelligence in Social Media channels. In this example, for a given period of time, Twitter drove more leads than LinkedIn. However, leads from LinkedIn converted at a much higher rate than Twitter, producing 6 customers, only 1 less than Twitter, while Facebook had the highest traffic but the lowest conversion rates. Studying traffic or lead volume alone would suggest spending more time on Twitter or Facebook, yet closing the loop to include actual customers suggests spending more time answering B2B questions on LinkedIn.  

Imagine being able to do this for all your sources of traffic, leads and sales.  How would your marketing team make smarter decisions tomorrow, next month or next year?

HubSpot's closed loop marketing system is simple to implement and can be used several different ways.

1. HubSpot customers with no CRM system can manually enter closed won sales on their lead management page to close the loop and update analytics.
2. HubSpot customers using either SugarCRM or Salesforce.com can easily implementautomatic reporting of closed won sales.
   • Learn more about Closed Loop Marketing with HubSpot and Salesforce.com.
   • Check out HubSpot's integration with SugarCRM and download the package to implement it yourself!
3. HubSpot Medium and Large customers integrating with a third-party CRM system using HubSpot's Leads API can set up closed loop marketing by implementing bi-directional field data sharing. Talk to your Inbound Marketing Specialist to learn more about how Microsoft Dynamics, Netsuite and more systems are being used to provide closed loop insights to a variety of HubSpot customers.
   • See a listing of HubSpot Service Marketplace Providers who are providing custom CRM integration services.