HubSpot's closed loop marketing features enable you to determine which of your marketing channels are most effective.
If you're a savy inbound marketer, you generate leads from a range of different sources: your blog, search engines, email, webinars and more.
How do you decide how to allocate your resource between channels? That's where closed loop marketing comes in. By implementing HubSpot's closed loop marketing system you'll be able to track leads from the channel to their conversion to customers. This allows you to see which channels are most efficient.
HubSpot's closed loop marketing system is simple to implement, and available to both marketer and owner customers. The simplest way is to enter sales on the leads page. Businesses using Salesforce.com can also add sales automatically by integrating their HubSpot account with Salesforce.com.