Email is just one part of HubSpot’s complete marketing software.
Why HubSpot Email is better.
How most email tools work:
How HubSpot Email works:
Target your emails like never before.
Targeted email increases click-through rates by nearly 3x. See how easy it is with HubSpot:
- Create a Smart List that automatically populates over time according to the criteria you set.
- Choose your list criteria based on the qualities, interests or behaviors of your contacts. Create a list of people who clicked on an email, visited your pricing page, or mentioned you in social media.
- Target your emails to match the interests of each subscriber group. As your leads’ interests change, they’ll be transferred into a new list and will continue to receive newly targeted emails. Targeting has never been this easy.
Three easy steps to creating and sending emails.
An easy-to-use interface makes sending emails a breeze.
1. Select a template: Name your page and choose a template, either one of our powerful default templates or a premium template from the marketplace. Or, if you need something more custom, build your own.
2. Personalize your email: We recommend you personalize the subject line so recipients feel loved. Then, write your email and drop in a few personalization tokens. You can personalize nearly every part of your emails with HubSpot.
3. Choose a recipient list: Choose the list of recipients you wish to receive your email or create a new list if you so desire. You can even block people from getting a certain email. Send the email now or schedule it for later.
Emails so personalized they feel tailor-made.
Simple personalization tokens.
Gone are the days of “Hi, First Name.” HubSpot personalization tokens are easy and reliable.
Personalize email senders.
Have the email come from you or automatically pull in the relationship manager for each recipient.
Smart CTA personalization.
Use HubSpot’s Smart CTAs to customize the images or call-to-action buttons in your email.
Personalize navigation paths.
Send different email recipients to different landing pages depending on where they are in the decision process.
A/B test your emails to see what works.
- Create an A/B test on any email. Simply create a new variation on an existing email to turn it into a test and easily preview and edit both email variations.
- Adjust your A/B test settings. Choose how you want to measure the winning email, by opens or by clicks. If time is critical, set the test to run a specific length of time. You can even choose which version to send if the A/B test results are inconclusive.
- Winner automatically chosen. HubSpot Email automatically chooses a winner for you, so you can rest easy that your most effective marketing is being sent to the majority of recipients.
Close the loop on your email efforts with powerful analytics.
Micro-level analytics
- See delivery, open, and click-through rates for every email.
- A/B test a segment of emails to determine better performance, then automatically send the winner to your full list.
- See which of your recipients engaged with your email, then save that list for further nurturing.
Macro-level analytics
- See how many customers were generated through your email marketing and the campaigns that brought them in.
- Compare email to other marketing channels to more accurately allocate your marketing investments and time.
Email templates optimized for code-a-phobes.
Use one of HubSpot’s mobile-optimized designs or customize your own.
- The Template Builder allows you to customize the layout and design of your email without using any code or inline styling.
- Emails automatically adapt to whatever device your leads are on.
- Browse the HubSpot Email Template Marketplace to find templates that have performed well for other businesses. Click to download and use or modify as you like, as many times as you like.
We've got the basics covered, too.
Email is completely integrated with other HubSpot tools.
How email fits in your Inbound Marketing plan.
- Close: HubSpot’s Email tool is seamlessly integrated with all of the other applications in the suite. That means you can use your whole database to send relevant messages to each of your buyer personas, at just the right moment. Fancy that.
- Delight: Email interaction and nurturing shouldn’t end just because your lead is now a customer. Use the HubSpot email tool to create focused newsletters, targeted offers, helpful reports, educational content, and more.
