To attract quality traffic to your website, you need to rank well for the keywords that your potential customers are searching for. HubSpot shows you which terms you and your competitors are currently ranking for, and helps you understand the keywords you should be targeting.
Once you start ranking for a given keyword, HubSpot allows you to track your rank and visits over time so you can report on your progress. More importantly, HubSpot shows the number of leads generated by term so you can understand which keywords are impacting the bottom line and report the ROI of your search marketing.
HubSpot software will analyze your keywords and use a difficulty score to separate the low hanging fruit from the truly difficult terms. When you find words that are too difficult, HubSpot will suggest long-tail variations to help maximize your chances of ranking.
HubSpot software will not only show you what keywords your competitors rank for, it will also give you the data you need to target those terms.
HubSpot is an all-in-one, cloud-based online marketing platform. HubSpot software gives you the tools you need to help your business get found online; generate and nurture leads; and analyze the value of your marketing efforts. You can see all of HubSpot's core tools below.
Plus many more marketing apps and integrations in the HubSpot App Marketplace