To attract quality traffic to your website, you need to rank well for the keywords that your potential customers are searching for. HubSpot shows you which terms you and your competitors are currently ranking for, and helps you understand the keywords you should be targeting.

• Find out which keywords you’re ranking for, and track your progress over time.
• See which keywords your competitors rank for and how they compare to you.
• Generate a list of alternatives to keywords that aren't converting.

Once you start ranking for a given keyword, HubSpot allows you to track your rank and visits over time so you can report on your progress. More importantly, HubSpot shows the number of leads generated by term so you can understand which keywords are impacting the bottom line and report the ROI of your search marketing.

• Track the number visits form each keyword.
• See which keywords are generating leads and customers.
• Organize keywords by campaigns.

HubSpot software will analyze your keywords and use a difficulty score to separate the low hanging fruit from the truly difficult terms. When you find words that are too difficult, HubSpot will suggest long-tail variations to help maximize your chances of ranking.

• See what keywords are too difficult, and find the keywords that can start driving traffic and leads immediately.
• Get long-tail keyword suggestions.
• Analyze your website and learn how to improve your authority to rank for more difficult keywords.

HubSpot software will not only show you what keywords your competitors rank for, it will also give you the data you need to target those terms.

• Scan your competitors' sites and find out what keywords they rank for.
• Monitor your competitors' rankings overtime.
• Get the data you need to out-rank the competition.