HubSpot Social Inbox Focus On What Matters

    hubspot social inbox

    You want to know what your customers and leads are saying about you on social media. But how do you know who’s who? HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. It’s the context you need to stop wasting time with impersonal connections and disconnected conversations. Move social media from a side show to a business driver.


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    So What Makes Us Different?

    Tied into a contact database

    People are more than their Twitter handles. In HubSpot, you can see someone’s entire history with your company, from page views to email opens to customer-status.

    It shows you Return on Investment

    Because HubSpot integrates all of your marketing analytics and CRM, you can finally see the number of leads and customers social media is generating for your company.

    Integrated into the rest of your marketing

    Having all of your content, reports and contacts integrated into the same system streamlines publishing and makes reporting more comprehensive.

    Features

    Prioritized Social Engagement

    Spend more time connecting with the people that matter to your business. HubSpot’s Social Inbox shows you social activity on your connected accounts or published content.

    Explore Contacts

    Learn more about your new followers on Twitter with rich Contact Cards featuring important HubSpot and Twitter data.

    Review Interactions

    Discover content that resonates with your audience through likes, favorites, +1's and retweets on your connected social accounts.

    Endless Conversations

    Maintain and enjoy ongoing conversations across multiple social networks without ever leaving Social Inbox.

    Better Social Monitoring

    Stop drinking from a firehose. Through color-coding and prioritized streams of your customers and contacts, HubSpot shows you which Twitter mentions are most important to your business.

    Color coding

    Color-coded tweets give you more context on who you’re talking to so you can say the right thing, at the right time, to the right people.

    Targeted streams

    Create keyword monitoring streams of your most important contacts. Trigger email alerts when a contact mentions you or a keyword.

    Deeper profiles

    Get more information about a contact before reaching out to them by viewing their lifecycle stage, emails read and tweets.

    Smarter Social Publishing

    Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.

    smarter social monitoring

    Across platforms

    Publish to personal pages, companies or groups on Twitter, LinkedIn, Google+ and Facebook.

    Schedule posts

    Schedule posts in advance for all your accounts, or bulk upload tweets via an Excel or CSV file.

    Attach content

    Pull in blog posts, pages, and edit images from the rest of HubSpot for quick publishing.

    “calendar”

    Manage Your Content

    Organize, schedule, and publish content in one place. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email, and social channels.

    Plan Your Content

    Visualize all of your content on one screen to organize and plan different marketing promotions. Decide which marketing channels to use and manage them right from your calendar.

    Organize Campaigns

    Use the calendar as your home base for your next campaign. Color code content by campaign and identify your marketing channels with individual icons.

    Assign Tasks

    Coordinate with the rest of your team by assigning tasks to other contributors. Collaborate on your content and delegate tasks for offline marketing campaigns to others.

    Reports That Show
    Social Media ROI

    Don’t waste time on what doesn’t work. Social Reports breaks down your social media strategy with analytics on your published messages and their impact on your bottom-line business goals.

    social analytics

    Your Data

    Validate your social media efforts with metrics like clicks per message, interactions per message and more.

    Benchmark Data

    Compare your social analytics against other HubSpot customers with similiar social reach with our benchmark data.

    Prioritize Efforts

    Use the data from Social Reports to invest in platforms and channels that work best for your bottom line.

    social analytics

    Take Social Inbox
    Wherever You Go

    Whether you’re on the go with your smartphone or just browsing the web, it’s easy to stay connected to your Social Inbox with HubSpot's mobile app, Chrome extension and browser bookmarklet.

    Mobile app

    Download the HubSpot app from the App Store or Google Play to publish messages, monitor streams and effortlessly stay connected to social media on the go.

    Chrome extension

    No matter where you are on the web, HubSpot’s Chrome extension and bookmarklet allow you to compose a message just like you would in the HubSpot software.

    Sharing buttons

    Set up your HubSpot blog to automatically share new posts as they go live. With one click, place social icons across your webpages and posts for easy sharing.

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    “It’s easy to edit and fine tune the searches, which saves us from reading through a stream of irrelevant chatter. We have already seen some big wins and are finding more ways to use Social Inbox for social media monitoring.

    Yale Appliance + Lighting
    Pat Palingo
    Inbound Marketer | Yale Appliance + Lighting
     

    Social Inbox +

     

    Because HubSpot integrates your full marketing toolset, you get more out of each component when they work together.

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    questions

    Questions?

    Call us and speak with an Inbound Marketing Specialist to answer any questions you may have.

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