Social Inbox makes social personal again.
Fight the noise, personalize your responses, and deliver real social ROI.
Social Inbox is just one part of HubSpot’s complete marketing software.
Why HubSpot Social Inbox is better.
How most social media tools work:
How HubSpot Social Inbox works:
How Social Inbox works.
Creating a new stream.
- Select a segmented list. Create and select a highly segmented smart list based on customers, lead score, event, or anything else you want to monitor. In this example we’re choosing a list made up of leads with a score over 80.
- Choose keywords to follow. When you combine one of your contact lists with the keywords you follow, you get an amazingly targeted list of contacts who are talking about the topics that matter to you.
- Predict stream volume. Social Inbox predicts what volume your custom stream might get (e.g. 4 tweets/day vs. 100 tweets/day) allowing you to know whether your stream will be helpful or overwhelming.
- Alert your team. Send alerts to different team members based on who should take action on them. Send notifications immediately or batch them daily.
Monitoring your stream.
HubSpot’s powerful monitoring screen shows you more about who is talking on social media than ever before.
- Color-coded lifecycle stage: immediately know whether someone is a prospect, lead or customer.
- View your contact’s follower and following count to see how influential they are.
- Reply, re-tweet, favorite, share, or email them—all within HubSpot.
- View a record of the entire conversation, both what you and the contact has said.
- View the contact’s sales rep to see if sales has already had interaction with them.
- Easily click through to view full contact info, including a history of all interactions with the lead.
Analytics that prove the ROI of social media.
HubSpot takes the guesswork out of social media strategy with robust analytics.
See how each of your posts performed with your prospects and leads.
You put time into crafting the perfectly worded 140-character tweet. HubSpot helps you see if others found it to be just as brilliant. Get micro-level data for every click, comment, retweet and favorite. Bask in the glory of a well-loved social share.
- Get top-level data on each social share, from number of clicks to total interactions.
- See which of your existing contacts has clicked on your social content. Even save them to a list for future related emails.
See how Social Media affects your bottom line.
When it comes to social, every interaction counts. But HubSpot also enables you to see the big picture of how social media is affecting your marketing. See the influence your total efforts have had on generating visits, leads and customers. Use that data to better allocate your resources.
- Track the number of visits and leads generated by social media.
- Compare the performance of social channels against each other to determine the best investment.
- See which social media efforts and campaigns brought in the most customers.
Stay connected effortlessly with Social Media Publishing.
Save time, increase your reach, and stay connected to your leads.
- Attach your content easily. You never have to leave the window to find, copy and paste your content into a post.
- Post to one or multiple accounts or groups at once. Share relevant content to Facebook and Twitter all at once or send relevant articles to multiple LinkedIn groups or Company Pages with one click.
- Get suggested times. Use our research to help publish your posts at the times that drive results. Republish a post as many times as you’d like.
- Tie posts to campaigns. See what type of content does best by grouping posts into campaigns and measuring collective results.
Social Media that advances your marketing goals.
The power of HubSpot is integration.
Where Social Inbox fits into your Inbound Marketing plan.
- Attract: Use HubSpot’s Social Media tools to attract the right traffic to your site. Monitor chatter around key industry terms while effectively promoting your own blog content, too. The tool’s scheduling feature makes it easy to manage your engagement while building trust and growing your reach.
- Convert: Share and promote your HubSpot landing pages and track precisely which leads are interacting with your content. Use this information to tailor future campaigns to these individuals’ specific interactions and social media preferences.
- Close: Identify which leads are interacting with your shared social media content to nurture these leads into customers. Does a particular lead repeatedly click on your SEO-related content? This might be a good topic for a series of lead nurturing emails.
- Delight: Use your social media interactions to provide ongoing, personalized customer service that delights customers and turns them into promoters. Answer their questions, strengthen rapport, and keep your company name on the tip of their tongues.
