A single form submission can kick off valuable marketing actions.
Form field validation recognizes invalid email addresses and prompts your visitors to correct them. This prevents any form from being submitted with invalid contact information. Gone are the days of leads lost to typos and errors, saving you time and energy.
Domain blocking allows you to block form submissions from email domains you don’t trust. You can even block a list of common free email domains to keep the spam out and encourage prospects to enter their legitimate company email addresses.
Error detection recognizes invalid form submissions based on criteria you set, like the required length of a phone number. The less time your prospects spend correcting their typos, the more time they spend clicking "submit."
Progressive profiling is an advanced feature of HubSpot Forms that allows you to change what information your forms gather from someone as they interact with your website over time. Progressive profiling lets you:
The first time someone visits your site you display a short form asking for basic contact information. This person is then added to your Contacts Database, complete with a record of their entire browsing history on your site up until that point. They are now a known lead in your database, and the record will grow richer with each subsequent visit.
When your lead visits your website a second time, you already know their basic contact information, so you can show them a more targeted question. They only have to input information once and HubSpot Forms remembers it. In this way you progressively gather more lead intelligence over time as you target your forms more and more.
As the person interacts with your marketing content further, you can continue to customize your forms to gather more targeted intelligence. When your leads answer a specific question that is important to your business, you can notify any member of your team in real time as it occurs. In this example, you might email a salesperson when someone becomes a Sales Qualified Lead.