Ads Software

Use CRM data to create personalized, highly targeted ad campaigns, and report on exactly which ads are turning prospects into customers.

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Measure the ROI of every ad campaign.

Manage your Facebook, Instagram, LinkedIn, and Google ad campaigns, all within HubSpot.

Get started free

See why you should be using HubSpot's ads software to target and track your ad campaigns.

Stop struggling to justify your paid advertising, and start understanding which ads actually work.

  1. HubSpot Ad targeting

    Target the most valuable audiences for your business.

    Create deeply segmented audiences and personalized ads through features like ad conversion events, campaign management,  and lookalike audiences.

    Build custom lists to target visitors at different stages of their journey based on data from your CRM, and use CRM and web analytics data to inform your ad campaigns and increase conversion.

    Better targeting means more relevant content, more helpful customer experiences, and better return on ad spend (ROAS).

  2. HubSpot Ad analytics

    Report on real advertising ROI with complete precision.

    Clicks don’t equal money in the bank.

    That’s why HubSpot’s ads software goes beyond traditional ad metrics like impressions, clicks, and cost-per-click to report on actual leads and ROI generated by every Facebook, LinkedIn, or Google ad.

    Use attribution reporting to understand how your ads are performing at different stages of the buyer’s journey and align your ads with the rest of your marketing campaign performance.

  3. HubSpot Ads sequence builder

    Use automated lead follow-up so no one slips through the cracks.

    Automatically route leads to the right people at the right time with features like embedded workflows, dynamic audiences, and lead syncing.

    With HubSpot's ads software, you’ll be able to manage the leads you generate at scale — without manually adding contacts to lists or sending them to salespeople.

    Use the ad sequence builder to create journey-based advertising campaigns for your Facebook audiences at each and every stage.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.


Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Frequently Asked Questions

  • HubSpot's advertising software supports ad campaigns on Facebook, Instagram, Google, and LinkedIn.

  • Ads software helps create, manage, and optimize ads across multiple networks for faster ad deployment and a higher return on ad spend. 

    HubSpot’s integrated ads software also aggregates information from all of the records within HubSpot’s CRM and offers targeted ads specifically for the interests of your users. Compared to traditional ads, which are designed for a broader audience and are placed generally, hyper-targeted ads generate more clicks and engagement from your target audience.

  • You can connect your Google, Facebook, Instagram, and LinkedIn ads accounts to HubSpot to create and preview ads directly within HubSpot. Once you launch your campaign, you can also use ads attribution reporting to track the return on your advertising spend.

  • HubSpot’s ads tool is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Marketing Hub.

  • HubSpot combines your CRM data with a powerful advertising tool, allowing you to leverage contact information, account details, and even website visit history to create highly personalized ads with just a few clicks.

  • Popular HubSpot ads software features include:

    • CRM-powered advertising
    • Target the most valuable customers for your business using data you can trust
    • Analytics to report on actual ROI from your targeted ads
    • Direct integration with key advertising platforms like Facebook, LinkedIn, and Google
    • Attribution of revenue from specific ad campaigns and platforms
    • Automated lead follow-up so that newly generated leads don’t slip through the cracks
  • If you’re currently using another ads software, implementation time may vary based on data migration and validation. Typically, even with prior ads software use, the implementation time is relatively short. You can start by associating your current marketing platforms, like Facebook, LinkedIn, or Google, to HubSpot's ads software, and your marketing team will be generating targeted campaigns in just a few minutes.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

See why over 158,000 customers use HubSpot to make marketing more human at scale.