Blogging is just one part of HubSpot’s complete marketing software.
Why HubSpot’s blogging software is better.
Businesses that blog average 55% more website visitors than
those that don’t. HubSpot makes it easy to blog with purpose.
Rank high, rank often.
Because HubSpot’s blogging feature is integrated with the SEO tool Keywords, you can get recommendations on topics to blog about that will increase your search rankings.
Optimize for search and sharing.
In addition to integration with SEO tools that help your posts get found, the software gives you as-you-type advice on how to improve your posts and auto-publishing to social media channels so your content hits a larger audience.
Convert your traffic.
There’s no use generating traffic if you can’t convert it. That’s where an all-in-one platform comes in. With HubSpot, you can bring Smart CTAs right into your blog posts, and direct visitors toward the appropriate Landing Pages for conversions.
Track the success of your posts with Blog Analytics.
With HubSpot’s Blogging Software, you can see which posts were the most effective at generating traffic.
- Track views and comments made by your viewers and see which individual blog posts produced the most visitors, leads, and actual customers.
- View and analyze the RSS and email subscriber rates to generate better ideas of who is reading your content.
- See the number of inbound links for each post and the source. Discover which ones produce the highest quality leads and customers to improve your promotion strategy across these channels.
We showed our staff how blog articles and other content leads to sales qualified leads and [actual] sales. Seeing that their bonuses were tied directly to the leads coming in from [their] content made it simple to get their help creating and sharing even more.
Shaun Kanary
Director of Marketing, Weed Pro
See how Weed Pro grew with HubSpot’s Blogging Software
Hire professional writers for your blog in the Content Marketplace.
HubSpot’s Content Marketplace, offering over 20 services, makes it easy to hire experienced, professional writers.
- Gain access to thousands of skilled, respected writers worldwide, who have proven success on HubSpot.
- Hire writers for as many or as few articles as you want. It all depends on your workflow and schedule.
- Benefit from seamless marketplace integration with HubSpot blogging software.
Blogging software that optimizes your workflow.
The power of HubSpot’s Blogging Software is in the integration.
How blogs fit into your Inbound Marketing plan.
- Attract: With built-in social media and search engine optimization, HubSpot’s blogging software makes it easy to create remarkable content to help your business get found. Social media integration helps you increase your referral traffic, and the built-in SEO features make search ranking a breeze.
- Convert: Your blog and the posts you publish there are prime real estate for CTAs. Offer your readers the opportunity to learn more by placing relevant CTAs at the end of every single blog post you write.
- Delight: Use your blog to create rich, long-term relationships with your customers, too. Keep them excited. Keep them engaged. Keep them close.
