Because HubSpot’s blogging feature is integrated with the SEO tool Keywords, you can get recommendations on topics to blog about that will increase your search rankings.
In addition to integration with SEO tools that help your posts get found, the software gives you as-you-type advice on how to improve your posts and auto-publishing to social media channels so your content hits a larger audience.
There’s no use generating traffic if you can’t convert it. That’s where an all-in-one platform comes in. With HubSpot, you can bring Smart CTAs right into your blog posts, and direct visitors toward the appropriate Landing Pages for conversions.
We showed our staff how blog articles and other content leads to sales qualified leads and [actual] sales. Seeing that their bonuses were tied directly to the leads coming in from [their] content made it simple to get their help creating and sharing even more.