Emails should add value. Instead, most add clutter. With inbound marketing powered by HubSpot, your prospects will look forward to your emails.

• Import a list or segment one from your existing leads.
• Create your own design or use one of HubSpot's templates.
• Personalize your email with dynamic merge tags.
• Access email analytics to track the impact of your messages.

Even the most qualified leads take time to develop. Use lead nurturing in HubSpot to warm up leads with a series of customized emails based on activity triggers you create.

• Automatically trigger campaigns based on form completions and downloads.
• Set custom timing and templates for your campaigns.
• Seamlessly move leads from one campaign to another.

HubSpot's multichannel marketing automation increases the power and effectiveness of your nurturing campaigns. With marketing automation, your leads' behavior, not your marketing schedule, determines when emails get sent. That means you can deliver information at critical moments in the decision-making process.

• Trigger emails based on page views, social media mentions and other activity.
• Send SMS messages or internal notifications in addition to just email.
• Incorporate social media, help-desks and billing systems into your campaigns.
• Use HubSpot email or integrate with other ESPs.