Research from Gleanster notes that 50% of qualified leads who come through your website are not ready to buy. Rather than forcing leads into a pushy sales process that won’t work, HubSpot’s lead nurturing tool enables you to send a cadence of customized emails to new online leads easing them through the decision process and improving your lead-to-customer conversions.
Create, Review, Test, and Launch Your Campaign in Minutes
HubSpot’s lead nurturing tool was designed to be easy for anyone to use. Duplicate existing emails or start from scratch -- the lead nurturing tool will walk you through every step. Before you activate it, you can test any campaign or email to make sure it looks exactly the way you want.
Seamlessly Move a Lead from One Campaign to Another
To be effective, lead nurturing has to be flexible. If leads convert on a given email, the lead nurturing tool can automatically remove them from that campaign and add them to a new, more relevant campaign.
Set Custom Timing and Templates for Your Campaigns
Every company is different. Some leads convert to customers in a week, other sales cycles are longer. With HubSpot, you can schedule emails up to one year in advance and set preferred time intervals between emails in lead nurturing campaigns. You can also create up to ten templates to choose from when drafting your emails.
Request Demo of Lead Nurturing Tools
Want advanced marketing automation or multi-channel lead nurturing? Look at our behavior-driven communications tool.