When you join the Solutions Partner Program, you’re laying the foundation for a deeper relationship with your customers and a new phase of growth for your team.
In addition to revenue share on deals you bring to HubSpot and manage over time, this program gives you access to exclusive benefits at every tier.
HubSpot’s Solutions Partner Program is designed to empower our partners to grow their businesses, achieve success, and deliver exceptional value to their customers. Whether you’re just starting your journey with us or you’re a seasoned HubSpot expert, our program provides a clear path for growth and recognizes your achievements through a structured tiering system with benefits at each tier.
The solutions partner program is more than just a partnership—it’s a proven framework for mutual success. By aligning with HubSpot, you gain access to a comprehensive suite of tools, expert guidance, and a global network of like-minded professionals all working towards the shared goal of transforming how businesses grow.
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We’re continuing our investment in the partner matching program, which aims to systematically connect customers with partners through an internal tool used by growth specialists (GS) and Customer Success Managers. This year, we’re opening eligibility to any partner with a gold tier or higher, beginning January 15th, 2026. We’re building off of our new AI-powered recommendation engine to utilize more unstructured data while also iterating our tool experience to better solve for our customers.
As the HubSpot product offerings and ecosystem become more complex, HubSpot, and its customers will rely on specialized partners for programs and projects. We continue to invest in solutions partners via our accreditations program.
To become accredited, platinum and above organizations must demonstrate they have the expertise, capacity, and practical experience to serve customers with complex technical and business needs. Accreditations are more rigorous than certifications — they have a set of prerequisites and require practical application.
In 2026, Accreditation applications will be open on a rolling basis, meaning eligible partners will have the ability to apply whenever is best for them and their teams.
Applications for the CRM Implementation and Onboarding accreditations can be submitted in French and Spanish, as well as English.
Starting in March 2026, partners will receive recurring monthly credits in their partner demo portals, allowing you to demo HubSpot’s agents and credit-consuming features to prospects. Credits are use-it-or-lose-it, so unused credits will not roll over to the next month.
HubSpot is streamlining our partner program structure to create a simpler, more accessible path to partnership. Starting July 15, 2026, we're unifying our untiered and provider entry points into a single Solutions Partner program with a new $400/month partner program membership as the entry requirement (fee waived if your net product subscription exceeds net $400/month after discounts).
Why we're making this change: These updates address current friction in the partner journey by removing the immediate product purchase requirement, standardizing entry standards to strengthen customer outcomes and program credibility, and enabling faster partner activation through enhanced self-service in Partner Center. Additionally, all Solutions Partners will need to maintain >0 sourced points in a trailing 12-month period to remain in the program (enforced starting January 2027).
Important Dates:
These changes are designed to make it easier for partners to join and succeed while maintaining the quality and value our customers expect from the HubSpot partner ecosystem.
To dive deeper into what this update means for you, click the link below.
HubSpot’s Solutions Partner Program is designed to empower our partners to grow their businesses, achieve success, and deliver exceptional value to their customers. Whether you’re just starting your journey with us or you’re a seasoned HubSpot expert, our program provides a clear path for growth and recognizes your achievements through a structured tiering system with benefits at each tier.
The solutions partner program is built to reward partners for driving business and client success, growing their expertise with HubSpot, and expanding their own business. It provides you with access to exclusive benefits, resources, and opportunities to deepen your relationship with HubSpot and enhance your market positioning.
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The program is structured into five tiers—untiered, gold, platinum, diamond, and elite—each reflecting the level of your partnership and success. To reach new tiers, we have set thresholds and requirements, which you can learn more about here.
HubSpot’s tiered program not only celebrates your growth and accomplishments but also provides unique benefits that help you differentiate your business in a competitive market. As you move up through the tiers, you unlock greater access to:
As a HubSpot solutions partner, you’ll be invited to virtual and in-person event experiences throughout the year, such as Ecosystem Kickoff and Partner Day at UNBOUND (formerly INBOUND). These events are our way of keeping you up to date on what’s happening with the product, the program, other partners and leadership at HubSpot. The events are exclusive to partners and often include networking opportunities to connect with HubSpotters and your peers in the ecosystem. These events are incredibly valuable and completely free so don’t miss out!
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We know that as a solutions partner, client work always takes precedence over your own marketing, so to help you get started, we’ve created a number of ready-made content assets and embeddable widgets like the ROI calculator and Website Grader to help you market and generate leads. These Campaign Kits contain a white-labeled resource and all the promotional materials you need to start driving new leads and opportunities for your company - such as email and landing page copy.
Your PDM is your primary contact at HubSpot, focused on short and long-term business development. They are dedicated to your success, helping you develop strategic plans to expand your HubSpot practice, drive sales efforts, and grow your customer base.
Additionally, they will work with you to enhance the capacity and capabilities of your practice through required certifications and accreditations. Your PDM will also keep you informed on the latest HubSpot products, services, and strategies and help resolve outstanding issues.
As set out above, all solutions partners have access to a partner development manager (PDM), your single point of contact at HubSpot that helps you connect with other teams. The PDM’s responsibilities span across your entire business including, assisting with strategic planning, achieving growth plans, developing new business objectives, growing your install base, and aiming to ensure you build a successful HubSpot practice with the right accreditations and certifications.
You can identify your PDM in your partner account.
Growth Specialists (referred to as GSs) are direct sales reps at HubSpot who you’ll co-sell with.
GSs are your day-to-day sales partners who collaborate with you on communications strategies, roles, responsibilities, and a closing plan for each deal. They provide support on demos, generating and sending quotes, and more. Once you register a deal, a GS will automatically be assigned to your deal based on geography and segment.
Partners have access to our support team for technical troubleshooting across phone, email, and chat, with access determined by their associated subscription level.
Elite partners and above receive an elevated experience, including priority routing to some of our most experienced specialists through all intake channels.
Please note: priority access is available only in English.
The Sales Specialists Team (SST) is a team of specialized account executives dedicated to selling HubSpot’s newest or underpenetrated opportunities by identifying, deploying, and scaling new playbooks. Their current core focus is on driving the next wave of growth by delivering deep expertise in Service Hub and the AI-powered Customer Agent.
Specialists sell both independently into the install base and co-sell alongside our broader sales organization on net-new deals to give our customers solution-specific expertise.
All HubSpot partners may be eligible for pre-sales Solutions Engineer (SE) support on qualifying opportunities. SEs are typically aligned to larger or more complex deals that have an assigned HubSpot Growth Specialist. Your Solutions Engineer can support technical discovery, solution design, and pre-sales strategy. When an SE is assigned to your deal, their information will be visible in Partner 53, where you can connect directly for collaboration.
SE alignment criteria may change over time as HubSpot evolves its partner strategy and support model.
To identify your solutions Engineer, reach out to your PDM to have them submit a request via this form.
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Elite partners have access to the Partner Platform Services team. Think of them as an extension of your post-sale, customer strategy team. They workshop customer scenarios and answer integration-related strategy questions. Use them to strategize on a quarterly basis or connect with them as needed to help identify the right technical solution for a specific customer initiative.
Reach out to your PDM for more information.
Each day, businesses are looking for a partner to help them grow their business. As a provider or partner, you can create a listing in the HubSpot Solutions Directory to get discovered by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, accreditations, and more. Set up your directory profile to get started.
Our new Solutions Partner BrandFolder centralizes all your HubSpot branding needs into one place, with updated brand guidelines, program logos, tier badges, 50+ icons, and 60+ product screenshots for use in your marketing materials. Please be sure to review and follow our promotional guidelines when using these assets. Using the partner-specific badges and logos is always preferred, but if you have a use case that the HubSpot company logo or sprocket is more appropriate for, you must first submit a mock-up of your asset and seek approval for logo usage by completing this form.
Please note that logo request reviews can take between 7-10 business days. If your request is approved, you will receive a timed, private link to the Brandfolder where you can download high-res versions of the logos.
Before submitting your request, please refer to Trademark Usage Guidelines. When using any version of the HubSpot logo, do not change or alter the color of the logos, and do not skew or distort the logos in any way, shape, or form.
We want to recognize you for helping your clients grow better. What better way to showcase the results of your efforts and honor your best client success stories than with a prestigious award?
There are three types of awards open to any HubSpot solutions partners: Category, Performance, and our DEI&B Champion Award.
Semiannual Category Awards are awarded by region, and a case study submission is required to be considered. You're welcome to submit as many stories as you wish to share.
Apply to the Category Impact Awards for a chance to be recognized by HubSpot and stand out from the competition.
Looking for inspiration? Check out past winners and, when you’re ready to apply, head here to learn more.
The DEI&B Champion Award acknowledges one partner business yearly that is actively advancing diversity, inclusion, and belonging on their teams and in their organization. Any partner can submit an application to be considered for this award.
All active solutions partners automatically qualify for the yearly performance awards. No submission is required. Check out the criteria here.Demonstrate your expertise to potential customers with a badge to prove your HubSpot connection. Display your tier badge on your website and in your email signature to differentiate and show your accomplishments with HubSpot. Please be sure to review and comply with the Partner Promotion Guidelines and our general Trademark Usage Guidelines.
The HubSpot Academy Creator Program invites and enables external creators to enhance and expand the educational experiences for global learners and address educational gaps in emerging markets by providing educational content in the Academy App.
The program consists of three types of Creators:
Partner User Groups, affectionately referred to as PUGs, are networking groups that connect you with partner peers in your corner of the world monthly. In your PUG, you’ll meet partners across various tiers and backgrounds who face similar challenges as you. Collaborate virtually on new ways to crush a challenge, all while making meaningful connections in the partner community.
Click here for more details on this year-long program, including the application dates.
Co-marketing opportunities may be available to partners that demonstrate strong alignment with our program priorities and go-to-market strategy.
Eligibility is evaluated across multiple factors, including, but not limited to: partner tier, accreditations, managed customer base, product usage, niche or industry expertise, and a proven track record of success in partner marketing initiatives such as Partner Growth Acceleration (PGA) and Market Development Funds (MDF).
These opportunities are selective, limited in availability, and not guaranteed. When extended, co-marketing may take the form of targeted, industry-specific campaigns, joint content creation, or other strategic initiatives designed to drive mutual value and measurable impact.
Ask your PDM for more information.
Contribute your marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide. Submissions are reviewed on a monthly basis.
Note: All content will be reviewed for quality control and must be original to your business, not created from white-labeled content. Priority will be given to topics that fill a gap or are aligned to business priorities.
The Marketing Development Fund (MDF) is a global program supporting partner-led marketing initiatives across multiple regions—providing a structured opportunity for solutions partners to co-invest in local events and marketing activities that drive mutual growth. Partners can submit proposals for MDF via the partner resource portal.
Each submission goes through a regional review process to ensure alignment with program goals and strategic priorities. Submitting does not guarantee funding as opportunities remain selective and are evaluated based on strategic fit and expected impact.
Applications are open to all partner tiers, though priority is typically given to partners who demonstrate strong program engagement and business performance, including higher tier status, relevant accreditations, and proven track records. We recognize that different regions have unique needs, and exceptions may be made based on strategic business priorities and market opportunities.
The Partner Growth Accelerator (PGA) is a unique co-marketing program that brings together solutions and app partners to collaborate on joint marketing campaigns. This structured cohort-based program provides comprehensive training, expert guidance, and shared funding to help partners develop effective ecosystem partnerships that drive mutual growth.
Partners apply to join PGA cohorts on a rolling basis throughout the year. Once accepted, matched partner pairs participate in a 6-week program featuring live training sessions with industry experts, and access to playbooks and templates. At the program's conclusion, partners submit their campaign proposals for review, with approved campaigns receiving MDF funding.
Opportunities are evaluated based on factors including marketing capabilities, technical expertise, willingness to collaborate through account mapping tools, and strategic alignment with program goals. While we encourage partners to apply with a counterpart in mind, we also facilitate matches between solutions and app partners with complementary strengths.
3. Partner matching opportunities are not a guarantee and are subject to customers’ needs. Tier status is one layer of criteria we look at when determining eligibility, but is also based on customer retention, sourced MRR (partner collab), and certifications held. Priority is given to partners who have a higher sourced MRR (partner collab), hold accreditations, in addition to other criteria.
Deal registration is a custom-built tool that removes friction in the selling process. This tool ensures you get the credit you deserve on the deals you helped HubSpot close and win, and for which there’s a client-signed link as proof of your involvement (POI) in the sale. What makes our tools different is that registering a deal creates a shared deal that syncs between your portal and HubSpot’s CRM, so both parties have visibility.
Both the HubSpot sales representative and the partner will have visibility to comments, partner compensation eligibility, and associated products and quotes.
To learn how to register a deal, visit this article.
Every active solutions partner receives one HubSpot demo account with full Enterprise functionality. We’re making improvements in 2026 on the experience for partners in gaining access to demo beta functionality, generating industry-specific dummy data, and ensuring Partners have the same demo experience as our own Sales Reps. We’re also granting partners recurring monthly credits in their demo portals so they can demo HubSpot agents and credit-consuming features.
HubSpot requires product onboarding for specific products to ensure customer success on the software. A significant benefit of being a solutions partner is the ability to waive this standard HubSpot requirement for your clients, provided your business delivers those services instead.
By completing the HubSpot Solutions Partner certification, you officially demonstrate the required subject-matter expertise to waive the standard HubSpot-provided onboarding, allowing your customers to receive their onboarding directly through your organization.
For more information, please see the ‘Waive Onboarding’ section of the Rules of Engagement.
Our Customer Reference Program (CRP) gives you access to a global network of high-value HubSpot users who have opted in to support qualifying deals. Your HubSpot Growth Specialist can request a reference directly on the deal record, and our Reference Fulfillment Operations team will handle matching, outreach, coordination, and customer gifting.
You can also nominate customers you believe would make excellent references by sharing the program’s signup link. Once opted in and meeting our usage criteria, they’ll be added to the advocate pool—and can choose to accept or decline any opportunity.
Learn more about our Customer Reference Program Here.
The Partner Matching Program aims to connect customers with the best fit partner based on the customers needs, validated partner capabilities, and a partners track-record of success. Starting January 15th, 2026, to be eligible for partner matching opportunities a partner must simply be credited for Gold tier or higher.
Partner matching opportunities are not a guarantee and are subject to customers' needs. Priority is given to partners who have a higher sourced MRR (partner collab), hold accreditations, in addition to other criteria.
4. Unified Usage Score: Available within Partner Clients for partners who actively manage a customer.
Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. In client management, you’ll also be able to manage your teams’ access to client accounts and assign Partner Admin permissions. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.
Access this dashboard within your HubSpot partner account.
The Partner Seat gives eligible partner and provider employees access to all features in a client’s account, so you can deliver the work you’ve been hired to do without you or the customer having to pay for your access.
To learn how to assign a partner seat, visit this knowledge article.
HubSpot is making it easier to migrate customer data from other CRM platforms to HubSpot. Currently, this supports the following platforms: ActiveCampaign, Pipedrive, Zoho, Copper, Dynamics 365, Mailchimp, and Keap. We built a tool that migrates contextual customer data (activities, emails, engagements) so customers start on HubSpot right where they left off in their other CRM platform and get value quickly. The free of charge tool doesn’t require any coding or API work so it’s easy and quick to carry out migrations.
To request access, you’ll need to submit a HubSpot Support Ticket via the in-app navigation within your portal.
All solutions partners have access to HubSpot’s partner resource portal, which is built on a PRM platform called Mindmatrix.
Within this resource portal, you have access to HubSpot’s approved sales collateral, such as one-pagers, pitch decks, and more. In addition, we have playbooks and campaign kits for your team to leverage to drive new business. This is available to all solutions partners, regardless of tier, and offers unlimited user access to your entire team, so you can effectively market and sell with HubSpot. Learn more here.
Onboarding Foundations is a series of recorded workshops that provides partners with the foundational knowledge for selling and servicing HubSpot, enabling you to deliver remarkable experiences to customers. Additionally, it includes software-specific resources to help you master and adopt the HubSpot product platform.
Learn more here.
This service allows you to purchase private training for you or your team to develop expertise around HubSpot’s products in a live, hands-on environment where you choose the content and dates that work best for your organization. You can select from a virtual training format, or on-site training.
This service allows you to work with a technical expert who will learn your business needs and systems inside and out. Your Technical Consultant can help you streamline processes, remove roadblocks, and get the absolute most out of HubSpot. Our team is available to work with you in a variety of ways, depending on how you and your team work best.
The HubSpot Partner Slack is an exclusive community connecting Solutions Partners globally in real-time collaboration. This is your digital hub for peer-to-peer learning, opportunity sharing, and direct access to HubSpot expertise. It's one of the best venues for resolving client issues, finding integration specialists, or locating a co-pilot for complex, multi-region deals. Through the Slack, partners gain access to specialized channels for targeted discussions on topics.
To keep the workspace professional, valuable, and secure, members agree to:
Shape the future of HubSpot's Partner Program
Our Partner Advisory Councils (PACs) are where partner voices directly influence program decisions. This global Slack community connects you with HubSpot leadership on topics like AI, upmarket, marketing, growth, and collaboration.
What PAC members do:
How it works: Most communication happens async in Slack so you can engage when it works for your schedule. Depending on what HubSpot needs input on, we'll sometimes host formal meetings or calls.
Eligibility: PAC membership is open to gold, platinum, diamond, and elite tier partners.
Interested in joining? PAC membership applications open at different times throughout the year. Watch for the application window if you want to be part of the community.