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Blog Software

HubSpot’s AI-powered blog software helps marketers turn content into results with lead gen and content creation tools.

  • Write high-quality blog posts that help you get found online.

  • Draft, edit, collaborate, and preview your articles in HubSpot.

  • Promote your content with automated subscriber emails.

Create outstanding blog content that powers growth.

As a marketer, ranking in search engines is likely a top priority. Blogging can help you deliver content to your target audience just at the right time. Power your content marketing strategy with HubSpot’s blogging software.

Start creating blog content that attracts visitors and converts readers into customers. Easily write, edit, preview, and schedule blog posts. Get SEO recommendations to increase your content's visibility and share your blog posts with subscribers — all right from within HubSpot.



  1. Write, format, and edit blog content with ease.

    Write high-quality blog posts that help you get found in search, social media, and beyond. Draft content directly within HubSpot’s blog editor. Quickly insert images, format your text, and add links. Streamline the editing process by adding comments, sharing feedback, and collaborating with authors. Then, you can preview how your post will look on any device, and publish your content.
  2. Get sustainable traffic from search to generate leads.

    Create blog content that continues to generate traffic and conversions long after it was first published. Get on-page SEO recommendations so you can outrank your competitors for the keywords that matter. Then insert relevant, personalized calls-to-action to convert blog visitors into subscribers and leads.
  3. Promote your content and analyze its performance.

    Get your blog content in front of the right people at the right time. Schedule posts in advance, and connect your blog to your social media accounts to expand your reach. Notify readers when you publish new content with automated subscriber emails. Identify which blog posts are generating traffic and leads with HubSpot’s built-in analytics tools.
  4. Beat writer's block with AI-powered blog writing tools.

    With HubSpot's AI-powered blog writing features, use prompts to quickly generate ideas, outlines, paragraphs, meta titles, and descriptions for your blogs. Use slash and highlight commands to edit, summarize or change the tone of your drafts with ease, and deploy optimized content in a fraction of the time.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

Find quick answers to common questions about HubSpot's blog software.

HubSpot’s blogging software is free, but you can access more advanced features in paid editions of CMS Hub and Marketing Hub.

HubSpot allows you to build a blog for your business quickly, easily, and for free. Unlike other blogging platforms, HubSpot includes hosting, website monitoring, and more, without additional fees.

As your blog and business grow, you can upgrade to a paid version of HubSpot to get access to premium tools that help you scale to new heights.

HubSpot’s blog software is a content publishing tool built directly into HubSpot’s unified customer platform. It lets you create, optimize, and publish blog posts with the help of AI writing tools, SEO recommendations, and built-in analytics. 

Unlike standalone blogging platforms, HubSpot’s blog is connected to your CRM, so every reader interaction can be tracked, scored, and nurtured. This means your blog isn’t just a content hub — it’s a lead-generation engine that helps turn visitors into subscribers, qualified leads, and eventually customers.