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Data Sync

Connect HubSpot to the rest of your tech stack with this powerful sync to unite all of your CRM data in one integrated customer platform.

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  • Keep your apps and data in sync with an out-of-the-box, code-free package

  • Two-way and historical syncing

  • Custom field mappings

Connect your apps. Empower your business.

As businesses grow, so does complexity. Teams get their own tools, data gets siloed, disconnect ensues – and your customers suffer.

Data sync, the two-way syncing engine behind Operations Hub, makes it simple for disparate systems to work together.

Create customizable integrations between a range of apps, all in a user-friendly, code-free package. Your teams will be aligned around a single source of trustworthy data, and you’ll have an efficient, adaptable business that delivers a friction-free customer experience.



  1. Keep databases in continuous sync.

    Most businesses store data in multiple tools. If they're not talking to each other, you get siloed data. With data sync, your customer data stays in sync continuously with your HubSpot software — two ways and in real time — ensuring your business has access to accurate, consistent, and up-to-date information.

  2. Choose one- or two-way syncs.

    Data sync gives you full control over how your data flows between apps. Select a one-way sync if you want to make changes in a single tool and see it directly reflected in another; or a two-way sync if you want your data to flow continuously between both tools.

  3. Fully customize your sync.

    Choose exactly where each piece of data will go in your sync. Use filters to sync specific segments of your database to and from your chosen tools.
    With custom field mappings, ensure that every piece of data is synced to the right place, not just standard properties like name and email address.

  4. Sync new and historical data.

    If your integration only works with data that was created after the sync setup, you still have an entire database of historical data to migrate. With data sync, HubSpot scans and syncs both newly created and existing customer data.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

With Operations Hub, we'll be able to intuitively control the way our data flows between HubSpot and Dynamics 365 without the hassle of going to a third-party tool to establish every detail needed to sync. It will save the marketing and sales teams hours of work.

Benjamin Jack

Managing Director

Eastridge Workforce Solutions

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Frequently Asked Questions

Data sync is the ongoing work of ensuring that data is synchronized between two or more databases. It works to automatically detect changes to any synced systems and update others automatically to reflect the changes. For instance, if you have a help desk and a CRM that aren’t automatically integrated, data sync would help keep the data between the two clean and up to date.

HubSpot’s data sync ensures that your data is the same across all of HubSpot’s software and beyond. Integrate with tools like Salesforce or Zapier to make the most of your data across the board.

Popular HubSpot data sync features include:

  • Two-way integration between synced solutions, with the option to go one-way if desired
  • Code-free functionality
  • Fully customizable syncing—you choose what you’d like to include
  • Sync past data as well as new, incoming data
  • Clean, contextual data that your teams can depend on

HubSpot acquired PieSync, an industry-leading integration platform specialized in data syncing, in November 2019. PieSync serves as a bridge to keep contacts, leads, and company data in sync between hundreds of business tools, two ways and in real time. Operations Hub's data sync was built from the PieSync engine and offers many of the same functionalities as PieSync. Data sync is the next evolution of the PieSync engine; it connects HubSpot to dozens of other applications, with new connectors being built every week.

Data sync stands out from other integration solutions because it provides a real-time, two-way sync of your data, keeping databases in continuous sync over time. It's the perfect solution to ensure that your databases mirror each other across all of your tools, as it syncs historical data (data that already existed in your database before the sync is activated) as well as newly created data. This sync also allows users to create filters and field mappings, ensuring a unique degree of customization and control over the sync.