Deepen your relationships. Differentiate your value.
All the tools you need to run a successful ABM strategy across Marketing and Sales.
Get a demo
All the tools you need to run a successful ABM strategy across Marketing and Sales.
Get a demo
Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Set up default properties to tag accounts and buying roles. Leverage AI-powered recommendations of target accounts to ensure sales never misses a beat. And do it all within HubSpot Smart CRM, which tracks your existing customers and qualified leads so you never have to worry about losing important contact details across marketing and sales.
Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. Make use of the Target Accounts Home feature, which gives both teams a bird’s eye view of progress across all target accounts. And with Slack capabilities, you’ll have stronger account-based collaboration than ever. Everyone can come together to support high-value target accounts, create channels named after the deal or account, regularly post KPIs, and share notes automatically between Slack and HubSpot for posterity.
HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account. With new account-level targeting added to the LinkedIn Ads integration, you’ll have the ability to target companies by target account status or tier, and contacts or subsets of contacts at target accounts. The account overview sidebar, the ABM playbook for sales reps, and a native integration to link your HubSpot and LinkedIn Sales Navigator accounts, help further deepen your relationships with people over time, helping build more authentic connections with stakeholders within each account.
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Track and measure key milestones throughout an account’s journey, continuously using data to adapt and iterate on your ABM strategy. Get a more detailed understanding of what’s happening at an account level with the account overview feature, or get a higher level view using out-of-the-box ABM reporting dashboards. You can even use company scoring to identify the highest value accounts and help prioritize reachout.
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Selling to large accounts is a team effort. HubSpot's ABM tools have made it easier for our marketing and sales teams to collaborate around accounts and track progress, leading to more efficient sales cycles and better deal predictability.
Ben Staveley
Global Director of Sales
Tribe Dynamics
HubSpot’s ABM tools are a powerful addition to their robust platform. We have our entire revenue team working together inside HubSpot focused on account-based strategies. The coordination and handoff is seamless. Plus, the reporting makes account analysis easy, ensuring we’re doing more of what works and less of what doesn’t.
Virginia Chere Lucett
VP of Marketing
HammerTech
HubSpot's ABM features have really helped, as we've turned our efforts to this type of strategy. Getting out-of-the-box features that let us see and target key accounts is a huge win, and tracking, reporting and performing marketing actions is now even easier.
Caio Donald
Marketing Operations
In Loco
As a HubSpot and ABM superfan, I’m really excited to see the additional account-based features being rolled out to assign, track, and report on top tier accounts. These new features will really help marketers keep their top accounts in the forefront and make it much simpler to tell the full story of their account-based success.
Jessica Engel
Senior Manager, Marketing Ops
Terminus
Hubspot's ABM module empowers us to structure, monitor and direct our marketing efforts to our ideal customers on a company as well as individual level.
Wytze Jan Atsma
Senior Account Executive
Studytube
Turn your target accounts into customers with a successful account-based sales and marketing strategy.
Deepen your relationships, differentiate your value.