Set up your ABM strategy using intuitive tools to create seamless buying experiences for high-value accounts.
Use workflows to find and prioritize high-value accounts
Appeal to key decision-makers using personalized content
Improve your strategy as you go with ABM reporting
Targeting a broad market isn’t always effective in settings with complex B2B buying journeys. Instead, focusing on a few high-potential accounts is a better way to close valuable. That’s where an ABM strategy comes in.
HubSpot’s account-based marketing tools help you find and prioritize these high-value accounts, connecting marketing and sales for a seamless customer experience. Set up ABM features to manage key accounts, personalize campaigns, and shorten your sales cycle by connecting with targets more meaningfully.
Have questions? Give us a call and we'll walk you through it.
+1 857-829-5060Selling to large accounts is a team effort. HubSpot's ABM tools have made it easier for our marketing and sales teams to collaborate around accounts and track progress, leading to more efficient sales cycles and better deal predictability.
Ben Staveley
Global Director of Sales
Tribe Dynamics
Get an in-depth look at what ABM is and how to use it to drive exceptional results.
HubSpot supports ABM strategies with several tools and features, including:
ABM software is available in Marketing Hub and Sales Hub. Explore additional HubSpot features below.
Create up to 300 custom dashboards for your team based on any metric in HubSpot's marketing, sales, or customer service software.
Transform your business cards into CRM contacts in seconds.
Manage your sales process, outreach, and team collaboration on your phone.
Unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts.
Get complete flexibility and control to match your CRM data to your business.
Sync HubSpot with Salesforce for a fast, reliable, powerful integration between databases. No technical setup required.
Keep your team organized and efficient by ensuring every user has access to the right assets.
Harness the power of video across your marketing, sales, and service teams to provide actionable, personalized content to your leads and customers.
Forms, live chat, CRM , email marketing, and analytics built natively into WordPress.
Extend your inbound strategy to an additional brand's website.
Automate lead qualification and prioritize follow-up by scoring your contacts across thousands of datapoints.
Enable your users to log in quickly, conveniently, and securely using SSO.