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ABM Software

Set up your ABM strategy using intuitive tools to create seamless buying experiences for high-value accounts.

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  • Use workflows to find and prioritize high-value accounts

  • Appeal to key decision-makers using personalized content

  • Improve your strategy as you go with ABM reporting

  1. Close deals with your highest-value targets.

    Targeting a broad market isn’t always effective in settings with complex B2B buying journeys. Instead, focusing on a few high-potential accounts is a better way to close valuable. That’s where an ABM strategy comes in. 

    HubSpot’s account-based marketing tools help you find and prioritize these high-value accounts, connecting marketing and sales for a seamless customer experience. Set up ABM features to manage key accounts, personalize campaigns, and shorten your sales cycle by connecting with targets more meaningfully.

  1. Set up your ABM campaigns with intuitive tools.

    Starting with account-based marketing in HubSpot is quick and intuitive. Pinpoint potential targets through HubSpot's recommendations or by setting up automated workflows to find and score suitable accounts. From a centralized command center, efficiently manage key accounts, giving your team detailed insights into open deals, their value, and the level of engagement from key stakeholders. Once set up, your team has the visibility needed to create buying experiences tailored to each account’s unique needs.

  2. Ease collaboration between marketing and sales.

    HubSpot’s ABM tools are collaborative by design, allowing marketing and sales to view the same data in a centralized place. Using the target accounts index page, everyone can see how deals are progressing across different accounts. They can also work together to create campaigns that close important deals.

  3. Use ABM tools to personalize campaigns and deepen relationships.

    Personalization is crucial for a successful ABM strategy. HubSpot helps you create marketing content that's right for the people who make important decisions. It also helps you launch LinkedIn campaigns that match your key account contacts. You can use HubSpot to connect with LinkedIn Sales Navigator to get more information and build real connections.

  4. Refine your strategy with powerful ABM reporting.

    Many teams struggle to analyze and improve‌‌ their ABM efforts, leaving critical opportunities on the table. HubSpot’s ABM reporting capabilities include a library of customizable dashboards and reports designed to help you streamline your strategy. You can also build your reports from scratch to get insight into target account engagement, deal pipeline progress, and revenue attribution. With HubSpot, ensure your ABM efforts are data-driven and aligned with your sales and marketing goals.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Selling to large accounts is a team effort. HubSpot's ABM tools have made it easier for our marketing and sales teams to collaborate around accounts and track progress, leading to more efficient sales cycles and better deal predictability.

Ben Staveley

Global Director of Sales

Tribe Dynamics

Related Resources

If you’re interested in ABM software, these related resources may also help.

Frequently Asked Questions

ABM software includes tools and features designed to support account-based marketing strategies. ABM is a targeted approach where sales and marketing collaborate closely to target high-value accounts, rather than a broad marketing or audience. 

HubSpot supports ABM strategies with several tools and features, including:

  • Key account management tools such as a centralized dashboard where targets can be monitored and managed.
  • Personalization tools that help marketers create customized content and communications for specific accounts and contacts.
  • LinkedIn integration that creates a two-way connection between LinkedIn Sales Navigator and HubSpot Smart CRM.
  • Analytics and reporting to analyze engagement, campaign performance, revenue attribution, and more.
  • Custom workflows that help teams automate repetitive tasks such as account updates, follow-ups, and prioritization.

HubSpot’s ABM software is available in the premium versions of HubSpot’s marketing software and sales software (see pricing page for more information).