Define your ideal customer profile (ICP) and identify target accounts.
With out-of-the box properties and workflows, you’ll have the tools you need to build your target account list — and put it to good use.
Using HubSpot’s ICP workflow template, spot common traits that can be used to classify companies in your database by how well they match your ideal customer profile.
Build a list of target accounts that you can use to drive your outreach, personalization, and reporting. Then, pinpoint and track key stakeholders within your target accounts by assigning different buying roles.