Organize, prioritize, and engage prospects in one centralized platform with free lead management software.
Get full visibility into each lead’s journey with your business
Streamline automated lead assignments and follow-ups
Use custom criteria to automatically score and prioritize leads
Stop wasting time tracking leads through disconnected tools and databases. With HubSpot’s lead management software, you have all your contact data in one place, so you can personalize prospect outreach without digging for details.
Easily access each lead’s history, including company information and a timeline of every touchpoint between the contact and your business. Automatically prioritize leads with custom scoring criteria, and grow your database with smart segmenting and nurturing features.
Have questions? Give us a call and we'll walk you through it.
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In this video, you'll learn how to use HubSpot to build your lead generation strategy with examples.
Learn how to manage every stage in the sales funnel with effective sales lead management.
Explore the HubSpot Academy course on the fundamentals of lead management.
Lead management is the strategy that sales teams use to understand which stages of the pipeline their deals are in. This helps sales teams know whether a lead or prospect is on a path to closing. Many companies choose to use software that streamlines this process, leveraging automation to move leads through the sales process with workflows and targeted marketing.
With HubSpot’s lead management software, your team can eliminate manual lead tracking and replace it with a fully automated system. Instead of wasting time on manually triggering workflows and data entry, your team can use the platform to view all leads in one place and take action on them as needed.
Popular features of HubSpot ‘s lead management software include:
Both lead management and pipeline management are terms used in sales and marketing to refer to the activities involved in turning prospects into customers. However, there are some nuances that differentiate both terms:
Lead management is a concept used to describe the process of capturing, managing, and tracking potential clients. This process includes lead generation marketing campaigns, lead scoring, and follow ups.
Pipeline management refers to the process of managing the entire customer journey, from first-touch to check out. Pipeline management involves tracking prospects at each phase of the sales process. Data-driven pipeline management can help sales leaders identify roadblocks in their approach and capitalize on opportunities.
HubSpot's Smart CRM includes free features to help you manage leads and take control of your sales pipeline.
HubSpot’s lead management tools are is available in multiple HubSpot products, and you can get started with them for free. If you’re looking for more advanced features to help automate and scale your lead management, HubSpot also offers premium features in the Starter, Professional, and Enterprise editions of our products.
It depends on whether you’re already using a lead management system. If you need to undergo data migration or have a complex or large amount of data to move over, your implementation time may increase. On the other hand, most teams with a short sales cycle also have a very rapid implementation period for lead management software.
For companies that have never done any lead management, the implementation is seamless — the only thing you need to set up before getting started is access for your team and information about their specific roles.
Lead management software is available in multiple HubSpot products. Explore additional HubSpot features below.
Connect with your website visitors in real time to convert new leads, close more deals, and provide better customer support.
Add company and contact records with a single click, log sales activities automatically, and keep records up to date.
Complete sales activities, see detailed company and contact records, and view communication history in one place.
Automatically populate contact records with company details from our database of over 20 million businesses.
Add deals with a single click, assign tasks, and track progress in your dashboards.
Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations.
Use live chat, team email, a Facebook Messenger integration, and an easy-to-use chatbot builder to have unlimited, personalized conversations at scale.
Connect your team email addresses to a universal inbox that makes collaboration more efficient.
205,000+ customers in over 135 countries grow their businesses with HubSpot