Lead Management & Tracking Software

Manage all your lead records in one centralized database. Track and score leads, view communication history, create segmented lists, streamline outreach, and more.

Get started with lead management in HubSpot.
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Manage Leads All in One Place

Start using HubSpot's lead management tools to organize and prioritize your leads.

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See why thousands of customers use HubSpot’s CRM platform to manage their leads in a central, integrated database.

Personalize your lead outreach without digging for details.

  1. View of the lead management timeline.

    See every detail about a lead in one timeline.

    See every detail about a lead in a single contact profile, and view a chronological timeline of every touchpoint between a contact and your company, such as email opens, content downloads, page visits, social media interactions, and more.

    HubSpot’s contacts database integrates all of your lead touchpoints across marketing, sales, customer service, operations, and more. One source of record means your teams get the full context of a lead’s history to make informed follow-up.

  2. Unified view of all the lead management tools.

    Stop juggling your lead tracking across multiple tools.

    Stop wasting time combining data from disconnected tools and databases. Access contact details and follow up with leads all in the same place.

    Make sales calls, send emails, assign tasks, leave detailed notes, and more without ever leaving HubSpot. Automatically assign new leads to the right sales reps, create follow-up tasks, and add new deals to your pipeline.

    Best of all, HubSpot automatically logs your sales activities so you can spend more time working through your pipeline and less time on sales lead management.

  3. Prioritize and score leads in HubSpot.

    Automatically score and prioritize leads.

    Make it easy to identify the most qualified leads by assigning lead scores automatically.

    Create your own custom lead scoring criteria based on any characteristic or behavior, or let HubSpot create a predictive lead scoring system customized with your historical data in mind.

    Use your lead scores to prioritize follow-up for your sales team, or set up workflows to notify reps when their prospects reach a certain lead score threshold.

  4. Segment and build nurturing campaigns in HubSpot.

    Segment and nurture leads, and grow your database.

    With all your contact data in one place, you can easily build targeted lists, automate your email campaigns, and expand your database.

    Import existing contact details, build forms to convert visitors into leads and grow your database, and create unlimited custom fields to collect critical lead details. Automatically clean and enrich your data with out-of-the-box data quality tools. Then, segment contact lists based on any data you’ve collected — properties, website visits, email interactions, and more.

    Use these targeted segments to send emails, personalize website content, and power marketing automation campaigns so you can effectively nurture your leads further down the funnel.

The Free CRM That Goes Far Beyond Contact Management

Contact & Lead Management

Add company and contact records, log sales activities automatically, and easily keep records up to date. See every interaction you've had with contacts, and use this data to build campaigns that close more deals.

Pipeline Management

Add deals to your CRM with a single click, assign tasks to push deals forward, and track progress in your dashboards.

Contact & Company Insights

Get insights your sales team will actually use by automatically pulling company details from our database of over 20 million businesses.

Email Tracking

Know the second a lead opens an email, clicks a link, or downloads an attachment — then send a perfectly timed follow-up.

Email Templates & Documents

Turn your most effective and repetitive sales emails into templates, and build a library of documents that you can access inside your inbox and share with your entire team.

Gmail & Outlook Integration

Out-of-the-box integration with Gmail, G Suite, and Outlook or Office 365 for Windows. Access email templates, contact and company info, and more right inside your inbox.

Facebook & Instagram Lead Ads

Create lead ads for Facebook or Instagram that automatically capture contact information and sync with your HubSpot account.


Build mobile-optimized forms, pop-ups, banners, and slide-ins to convert visitors into leads, and add them to any web page.

Contact Activity

See detailed interactions between a contact and your website in a single place, including page views, form submissions, sales activity, and more.

Conversations Inbox

A universal inbox that gives your sales, marketing, and customer service teams one place to view, manage, and reply to all conversations from live chat, bots, or team email aliases.

Meeting Scheduling

Create a scheduling link that you can share with prospects, giving them the power to book time on your sales team’s calendar.

Live Chat & Bots

Connect with website visitors in real time to convert new leads, close more deals, and provide better support to your customers. Use bots to automate and scale your live chat conversations.

Frequently Asked Questions

  • Lead management is the strategy that sales teams use to understand which stages of the pipeline their deals are in. This tracking helps sales teams know whether a lead or prospect is on a path to closing. Many companies choose to use software that streamlines this process and uses automation to encourage leads through the sales process with workflows and targeted marketing.

    HubSpot lead management software does exactly that. Instead of using manual tracking, let your sales team leverage the power of a fully automated tracking system. Instead of manually triggering flows or reaching out manually, they’ll be able to use HubSpot lead management smart functionality to trigger interaction at exactly the right time.

  • Popular features of HubSpot lead management include:

    • Engage with your leads from within your CRM contact record
    • Automatically update the lead record as soon as a call or email takes place
    • Record all of your customer calls from within your browser and log them directly to the contact record
    • Make use of templates and automation to make customer follow-up easy
    • Built-in team-wide analytics to understand performance at a macro and micro level
    • Keep your database clean and tidy without cobbled data quality software
  • HubSpot’s lead management is part of Sales Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Sales Hub.

  • It depends on whether you’re already using a lead management system. If you need to undergo data migration or have a complex or large amount of data to move over, your implementation time may increase. On the other hand, most teams with a short sales cycle also have a very rapid implementation period for lead management software.

    For companies that have never done any lead management, the implementation is seamless — the only thing you need to set up before getting started is access for your team and information about their specific roles.

Lead Management in One Unified Database

HubSpot’s CRM platform makes it easy to generate, organize, and track leads.