How have CRM systems grown to help companies?
While CRMs have been around since the 1980s, it wasn’t until the late 90’s that they started to develop into the automated cloud-based systems we know today.
Since their creation, CRMs have gone from little more than digital Rolodexes to fully mobile, cloud-based systems that integrate with hundreds of other apps and software.
Automation helps save time, reduces human error, and expedites the sales cycle for companies.
CRMs store tons of information, not just emails and phone numbers. You can track when a customer visits your website, which emails they open, and how they interact with your company.
Thanks to the shift toward a cloud-based model, the remote work environment of today isn’t tethered to an internal system. You can securely access your CRM wherever you’re working and collaborate with coworkers half a world away.
How CRM fits into growth
CRMs make life easier, but seeing their impact on your business is also important. CRMs have significantly affected companies' growth in the past few years, and their popularity continues to rise.
65% of sales organizations use a CRM in 2020, compared to 59% in 2018 (Salesforce, 2020). The reasons they chose to use a CRM vary, but top responses included automating tasks like scheduling meetings, content delivery, and contract generation.
Many companies have stated they use their CRM software to improve retention. 82% of the respondents in a 2021 survey said "Active customer retention" is one of the most important objectives for their CRM team (Tinyclues, 2021).
The integration is paying off as well. 61% of overperforming leaders report using a CRM to automate at least part of their sales process compared to 46% of underperforming leaders.
CRM systems like HubSpot CRM solve the many challenges presented by growth. CRMs effectively deal with contact management, company, and sales opportunity information.
They also help consolidate interactions through different communication channels, including your website, email, phone calls, and social media.
It’s more critical than ever for marketing and sales teams to function as a cohesive unit, and CRM systems are the perfect solution to help scaling organizations achieve that goal.
CRMs help lead to a better customer experience, communicating more effectively with your organization.
Perhaps most importantly, modern CRM solutions support the complex workflows of fast-growing sales teams. CRM systems keep your team in sync, facilitate more effective use of time and eliminate many of the mindless tasks that take up time without adding value.