Store and customize all your data — right inside HubSpot.
If your company’s data can’t be bucketed under categories like contacts, companies, or deals, this one's for you. With custom objects, you can easily organize more information you need to do your job, right inside your CRM.
Embrace flexibility to name the object, determine what properties it has, and decide what other objects it can be associated with. Custom object data looks, feels, and acts like other objects in HubSpot, so there’s no adjustment period for your team or new apps to figure out — just better data.
Stop working to store your data — store your data so it works for you. With custom objects, you can structure your data exactly how you need to, leveraging the uniqueness of your business to grow better.