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KPI Software

Build dashboards, create automated reporting, and track KPIs to measure how your teams are performing and drive improvement over time.

Get started with HubSpot's KPI software.
  • This feature is available for free, with additional functionality in premium editions of HubSpot. See the pricing page for more information

    • Visually appealing KPI dashboards that are easy to create and understand
    • Sales forecasting to help predict the future of your staff accordingly
    • Data clarity and consistency across every feature within the HubSpot ecosystem


  1. Track your progress on key business goals.

    Everything is easier to understand when you can view it all in one place. Incentivize excellent performance across your business by tracking key data points with HubSpot’s KPI software.

    Backed by HubSpot’s CRM, every metric is based on a single source of truth. Chart your marketing spend and performance across multiple channels including ads and email. Measure your sales output compared to the number of calls your team makes. Understand the impact of support metrics on your customer’s satisfaction.


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  1. Create actionable charts in seconds.

    Use HubSpot’s KPI software template library to find visually compelling ways to present your data. Spend time acting on your insights, not designing graphs.
  2. Find peace of mind with data security.

    Give access to the team members who need it, and keep it safe from people who don’t.

    Set permissions on each individual dashboard or report to enact tighter controls on sharing as needed.
  3. View KPIs across departments.

    KPIs across a whole company can be expansive and wide-reaching. Create dashboards that pull from multiple teams' data sets to get a complete view of the business. If you’ve never compared your sales data with your customer success performance, now’s the time to shine.
  4. Automate reports to get constant updates.

    What’s better than getting critical insights automatically generated and delivered right to your inbox?

    Automation within HubSpot’s KPI software makes it easy for you to keep track of what is happening without needing to live inside your data warehouse.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

  • Key Performance Indicator (KPI) software is used to measure your business’ performance across different organizational aspects such as finance, marketing, sales, or operations. KPI software is typically used to provide insight on metrics such as Return on Investment (ROI), Customer Acquisition Cost (CAC), and Lifetime Value of a Customer (LTV).

  • Popular features in HubSpot’s free KPI software include:

    • KPI dashboards
    • Data visualization
    • Excel, Google Drive, and Powerpoint integration
    • Performance reporting
  • HubSpot's KPI software is part of Sales Hub, and you can get started with it for free. If you are looking for more advanced CRM features to help organize your data and scale your team, HubSpot's Sales Hub also offers premium features with its Starter, Professional, and Enterprise editions.

  • We make it easy to pull data into HubSpot’s KPI software from any part of the HubSpot ecosystem. Beyond that, we support integrations with third-party providers like Google Analytics. You can read more about our app ecosystem and integrations here.

  • You can use HubSpot’s KPI software with any of our Hubs: Marketing Hub, Sales Hub, Service Hub, and CMS Hub.