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KPI Software

Build dashboards, create automated reporting, and track KPIs to measure how your teams are performing and drive improvement over time.

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  • Create visually appealing and clear KPI dashboards

  • Predict staff needs with sales forecasting

  • Get consistent data clarity across HubSpot's platform

Track your progress on key business goals.

Everything is easier to understand when you can view it all in one place. Incentivize excellent performance across your business by tracking key data points with HubSpot’s KPI software.

Leverage the HubSpot Smart CRM for reliable metrics from a single source. Track marketing spend and performance across channels, measure sales output against team calls, and gain insight into support metrics and customer satisfaction. 



  1. Create actionable charts in seconds.

    Use HubSpot’s KPI software template library to find visually compelling ways to present your data. Spend time acting on your insights, not designing graphs.

  2. Find peace of mind with data security.

    Give access to the team members who need it, and keep it safe from those who don’t. Set permissions on each individual dashboard or report to enable tighter controls on sharing as needed.

  3. View KPIs across departments.

    KPIs across a whole company can be expansive and wide-reaching. Create dashboards that pull from multiple teams' data sets to get a complete view of the business. If you’ve never compared your sales data with your customer success performance, now’s the time to shine.

  4. Automate reports to get constant updates.

    What’s better than getting critical insights automatically generated and delivered right to your inbox? Automation within HubSpot’s KPI software makes it easy for you to keep track of what's happening without needing to live inside your data warehouse.

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768

Frequently Asked Questions

Key performance indicator (KPI) software is used to measure your business’ performance across different organizational aspects such as finance, marketing, sales, or operations. KPI software is typically used to provide insight on metrics such as return on investment (ROI), customer acquisition cost (CAC), and lifetime value of a customer (LTV).

We make it easy to pull data into HubSpot’s KPI software from any part of the HubSpot platform. Beyond that, we support integrations with third-party providers. Visit the HubSpot App Marketplace to learn more about our third-party app integrations.

Popular features in HubSpot’s free KPI software include:
  • KPI dashboards
  • Data visualization
  • Excel, Google Drive, and Powerpoint integration
  • Performance reporting

You can use HubSpot’s KPI software with any of our products: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub

HubSpot's KPI software is available for free, with premium functionality available in the paid editions of each HubSpot product. See pricing details.