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Lead Collection & Tracking Software

Organize all your contact details and interactions in one centralized, integrated database, create segmented lists, and score leads so sales can prioritize their outreach.

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All Your Contact Details, All in One Place

Start using HubSpot's lead management tools to organize and prioritize your leads.

Request a demo

See why thousands of customers use HubSpot to manage their leads in a central, integrated database.

Get the full picture for every lead in a single, integrated database.

  1. hubspot-marketing-contact-timeline

    See every detail about a lead in one timeline.

    Stop wasting time combining data from disconnected tools and databases.

    See every detail about a lead in a single contact profile, and view a chronological timeline of every touchpoint between a contact and your company, such as email opens, content downloads, page visits, social media interactions, and more.

    Best of all, HubSpot’s contacts database integrates with HubSpot CRM, Salesforce, and virtually any other CRM system so your sales team can get the full context of a lead’s history and make informed follow-ups.

  2. hubspot-marketing-segment-leads

    Segment and nurture leads, and grow your database.

    All-in-one contact intelligence makes it easy to build targeted lists, automate your email campaigns, and expand your database.

    Import existing contact details, build forms to convert visitors into leads and grow your database, and create unlimited custom fields to collect critical lead details. Then segment contact lists based on any data you’ve collected – properties, website visits, email interactions, and more.

    Use these hyper-targeted segments to send emails, personalize website content, and power marketing automation campaigns so you can effectively nurture your leads further down the funnel.

  3. hubspot-marketing-lead-scoring

    Automatically score and prioritize leads for sales.

    Make it easy for sales to identify the most qualified leads by assigning lead scores automatically.

    Create your own custom lead scoring criteria based on any characteristic or behavior, or let HubSpot create a predictive lead scoring system customized with your historical data in mind.

    Use your lead scores to prioritize follow-up for your sales team or set up workflows to notify reps when their prospects reach a certain lead score threshold.

All-in-One Inbound Marketing Software for Your Entire Team

Blogging

Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.

Email

Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.

Analytics

Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.

Partitioning

Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.

SEO

Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.

Calls-to-Action

Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.

Ads

Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

Request a demo
See why over 100,000 customers use HubSpot to make marketing more human at scale.