A stack is a set of tools that work together to achieve a specific result. Many teams have an entire stack of tools they use to market, sell, and communicate with their customers. HubSpot's answer to this is called a growth stack.
We’re living through a renaissance of software. For every task inside a growing company, there are dozens of tools lined up to help. Free tools from ProductHunt. Platforms to solve all our problems. From the CEO, to the marketer, to the VP of sales, we’re all trying, buying, and adding new tools to the mix.
After a while, something starts to happen. As our list of tools grows, so does the amount of time and attention they need. The scale tips from our tools working for us, to us working for them. It starts as an inconvenience, but can turn into a monster. We call it product creep.
If this sounds like your day to day, you may be in the clutches of product creep.