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Free Chatbot Builder Software

Free

Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations — all with chatbots.

Get started free

No credit card required. Free and premium features available.

  • Create chatbot sequences without any coding

  • Qualify leads and trigger email campaigns after chatbot interactions

  • Personalize chatbot replies with contact data pulled from your HubSpot Smart CRM

Use chatbots to connect with website visitors at scale.

Your website visitors, prospects, and customers expect to connect with you in real time via live chat on your website. But for most companies, supporting one-to-one conversations at scale can be a challenge.

With HubSpot’s free chatbot builder software, you can easily create messenger bots that help you qualify leads, book meetings, provide answers to common customer support questions, and more — so your team has more time to focus on the conversations that demand the most attention.



  1. Easily create and customize chatbots.

    HubSpot’s templates and intuitive chatbot builder make it easy to get started, no coding skills required. Choose a template based on your bot’s goal. Then, use the visual editor to customize the conversation to match your brand, and add your own unique questions and copy.

  2. Give your chatbots a human touch.

    HubSpot’s free chatbot software is seamlessly integrated with your Smart CRM, so your bots can deliver friendly, personalized messages based on existing contact data. And any information collected by your chatbots will also get synced back to your CRM, giving you a complete view of every engagement.

  3. Lighten the load for your customer support team.

    Configure your HubSpot chatbot to handle the bulk of your customer questions. Then, it can hand the conversation over to a live agent once qualified. You can also automate tasks such as creating support tickets, adding users to lists and workflows, and more.

Have questions? Give us a call and we'll walk you through it.

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Frequently Asked Questions

A chatbot is an artificial intelligence tool that helps prospects or customers find answers to simple questions like store hours or pricing. Historically, chatbots required code to build or customize. A chatbot builder takes out most of the technical knowledge necessary to create a chatbot and empowers everyone to make them. Not only can you build chatbots to live directly on your site, but most chatbot builders also allow you to build chatbots that work on platforms like Facebook Messenger or other social media.

HubSpot chatbot builder lets you take advantage of all of those features and more. Because it’s powered by HubSpot’s Smart CRM tools, the chatbot builder helps you personalize messages using content directly from your library. Qualify your leads before responding to them, and always send the exact right response using natural-sounding sequences.

HubSpot’s chatbot builder is available for free with no credit card required, with additional functionality in premium editions of Marketing Hub, Sales Hub, Service Hub, and Content Hub. See the pricing page for more details.

Popular HubSpot chatbot builder features include:

  • Book meetings and qualify leads automatically directly from within your chatbot window

  • Design chatbot windows that match the theme of your website or product

  • Create natural-seeming chatbot sequences without any coding knowledge required

  • Automatically trigger an email sequence after a conversation with your chatbot has closed

  • Personalize messages using information pulled directly from your CRM

Chatbot builder software can help you:

  • Automate repetitive tasks, such as asking intake questions and routing inquiries to the right team
  • Streamline customer service
  • Capture and nurture leads
  • Save time and money by automating your service team’s most repetitive 

Getting started with the chatbot builder is quick. You can have your team set up with access within minutes. After that, creating the chatbot sequences and designing the theme of your chatbot box is easy with our straightforward editors. No engineering or design time required.

When customers and prospects use your live chat widget to learn more about your product or submit a customer service request, they expect human connection on demand. HubSpot’s chatbot builder is designed to help you provide the experience they expect without having to multiply your headcount.

Start by setting up automated, on-brand welcome messages. Then use if/then branches to triage sales questions or service requests to the right team. Lastly, enjoy a two-way connection between your chat widget and your CRM, which allows you to automatically customize chatflows to fit your contact’s information, while enriching your CRM data with every conversation.